Export Challenges for Synthetic Food Colour Products Solved

Synthetic food colours play a crucial role in various manufacturing industries such as food, beverages, cosmetics, pharmaceuticals, pet food, confectionery, and personal care items. This provides vibrant and stable colours to products that maintain their visual appeal for a long time.  Synthetic food colours are also a cost-effective option for manufacturers in large-scale production. However, there are many problems that come with the products that are made of synthetic food colours when they are exported. Challenges like maintaining colour stability for long shipments and international regulations on colours. From these things, manufacturers often struggle to find smooth global traders.

In this article, we are going to talk about the real problems that manufacturers often face during their product export, in which they use synthetic food colours, and we will also discuss how manufacturers can overcome these challenges smoothly and effectively.

Every country has its own set of regulations on synthetic food colours. For example, the FDA (USA), EFSA (European Union), and FSSAI (India) all have their unique sets of regulations, permitted colours, maximum usage levels, and labelling requirements. Any colour that is permitted to be used in one country may be banned for use in products in another.

Manufacturers should stay updated with country-specific compliance guidelines.

Partnering with suppliers who provide certified colours that are regulation-ready for use.

Proper documentation and labelling are very important for every batch that is exported.

Manufacturers must invest in a compliance team or consult with export regulatory experts to ensure compliance with regulations on colour in that region.

Synthetic food colours are very sensitive to heat, humidity, and light. A very minor difference in climate change and storage may affect synthetic food colours that cause fading, sedimentation, or changes in shade intensity. It often happens with products that have long shipping routes. This creates product rejection risks for exporters.

Manufacturers should always use stability-tested synthetic food colours that are especially designed for global shipping, which requires many days.

Choose encapsulation technology that uses colours to improve heat and light resistance.

Always ensure proper packaging of products and storage conditions (airtight, moisture-proof).

Request colour suppliers for proper stability certificates before exporting products.

Products on which synthetic food colours are used often face various types of challenges when they are exported. These challenges include facing tariffs, import duties, and trade restrictions that increase the cost of the products, which can reduce competitiveness in the market.

Try to identify low-duty trade routes by studying free trade agreements (FTAs), which save money.

Negotiate long-term contracts with international buyers to absorb costs.

Try to work with logistics partners who are experienced in chemical and food exports.

Product manufacturers face various hurdles during export, such as incomplete documentation, customs delays, and global supply chain disruptions. The loss of a single document may lead to shipment delays that cause financial losses and damage brand value in the market.

Prepare a standard export checklist (MSDS, CoA, test reports, labels).

Always work with certified freight forwarders who specialize in food additives.

Try to use digital tools to track your shipments and manage their paperwork efficiently.

Buyers around the world want high-quality and certified synthetic food colours that are also cost-effective. It is very difficult for manufacturers to compete with suppliers who are selling low-cost synthetic colour while maintaining its quality.

Always highlight certifications like ISO, GMP, FDA, FSSAI, which build trust in customers.

It is useful for manufacturers to know when to go for a tailor-made colour and when to choose from standard bulk colours.

Try to spend on branding and digital presence to reach a wider international audience because many big manufacturers are doing this.

The export of synthetic food colour products is filled with various types of challenges, such as regulatory compliance, colour stability, tariffs, documentation, and competition. However, manufacturers can overcome these challenges by adopting some proactive approaches and successfully exporting their products in the global market.

Manufacturers ensure their products' stability, consistency, and cost-effectiveness by partnering with a reliable and well-known synthetic food colour manufacturer like Ajanta Food Colours. This not only overcame the challenges but also built a strong and trusted image of their brand in the international market.

Ajanta Food Colours is a leading synthetic food colour manufacturer in India and fulfills the colour demand of its clients globally. Ajanta uses the latest machinery and technologies in all its manufacturing plants, which helps the company to create colours that do not fade or change on products, whether the shipment is for many days.

To know more about Ajanta Food Colours and its high-quality synthetic food colours, or for any other information, please contact us today!