Contact Us
Saudi Arabia

Saudi Arabia is a country located in the Middle East, known for its rich history, vibrant culture, and vast desert landscapes. Situated on the Arabian Peninsula, it shares borders with Jordan, Iraq, Kuwait, Bahrain, Qatar, the United Arab Emirates, Oman, and Yemen. The Kingdom of Saudi Arabia is renowned for its significant role in the global oil industry, being one of the largest oil producers and exporters in the world.

In recent years, Saudi Arabia has witnessed significant growth in its manufacturing sectors including food and beverages, pharmaceuticals, cosmetics, etc, driven by government initiatives aimed at diversifying the economy away from reliance on oil. The country's strategic location, coupled with its well-developed infrastructure and business-friendly policies, has attracted both domestic and international investment in various manufacturing ventures.

In manufacturing, various components are crucial for creating finished products, and among them, colour stands out as the most significant. colour plays a key role in manufacturing across different industries. For instance, in food and beverage manufacturing, product colour greatly impacts how consumers perceive freshness, flavor, and quality. Bright and vibrant colours can enhance the appeal of food products, making them more enticing to customers. Additionally, subtle colour variations can signal different flavors or ingredients. To meet the demand for colours in Saudi Arabia, the country imports them from various other nations, including India, China, Germany, the United States, and South Korea.

Saudi Arabian Industries Where Colours Play a Vital Role

In Saudi Arabia, colours are widely used across various manufacturing industries. Here are some key sectors where the use of colours plays an important role.

Food and Beverages Industry

Choosing the right colour for food and beverages is a big challenge for Saudi Arabian manufacturers. colour plays a crucial role in how consumers see and buy products. Synthetic colours come to the rescue by offering a wide range of shades, making food and drinks look more appealing. They also have benefits like lasting longer, costing less, and also available. Using synthetic colours can help Saudi manufacturers solve many problems and boost sales by making their products stand in the competitive market. It also allows them to meet the varied tastes and preferences of consumers while staying compliant with food safety rules. The food and beverage industry is huge in Saudi Arabia, contributing significantly to the economy and providing jobs to many. In Saudi Arabia, many suppliers purchase colourants in bulk quantities from other countries and sell them to different businesses in the country. Some suppliers sell under the company’s brand name they bought them from, while others create their labels and sell the colourants under their brand name. The main hubs for food and beverage manufacturing are Riyadh, Jeddah, Dammam, Al-Kharj, Al-Ahsa, and Qassim. The industry is expected to grow steadily, with the market projected to reach US$59.61 billion by 2023, showing a 4.00% annual growth rate from 2023 to 2028.

Cosmetics Industry

One of the challenges faced by Saudi Arabian cosmetics manufacturers is selecting the right colours for their products. Colours such as shades, stability, etc, can affect the quality and appeal of cosmetics. Synthetic colours are the solution to this problem, as they offer many benefits for cosmetics manufacturers. Synthetic colours are more stable, consistent, and versatile than natural colours. They can create a wide range of shades and effects, from matte to shimmer, from subtle to vibrant. Synthetic colours also have better safety and regulatory compliance, as they are tested and approved by authorities. By using synthetic colours, cosmetics manufacturers can boost their sales and brand reputation. They can offer more choices and satisfaction to their customers, who are looking for high-quality and attractive cosmetics. They can also differentiate their products from their competitors and stand out in the market. Most of the cosmetics manufacturing industries in Saudi Arabia are located in major cities such as Riyadh, Jeddah, Dammam, and Medina. These cities have a large population and a high demand for cosmetics. They also have access to infrastructure and resources that support the cosmetics industry. In 2023, the revenue in the Beauty & Personal Care market in Saudi Arabia is recorded at US$5.69 billion. This market is expected to experience an annual growth rate of 4.29% (CAGR 2023-2028).

Pharmaceutical Industry

Saudi Arabian pharmaceutical manufacturers face several challenges when selecting the right colours for their products. These challenges include ensuring high quality and stability of the colours, complying with regulatory standards, and meeting the diverse preferences of consumers. Synthetic colours offer a solution to these problems by providing consistent quality, stability, and a wide range of options. Synthetic colours help manufacturers accurately differentiate between medicines, aiding in proper identification and usage. Additionally, they enhance the visual appeal of pharmaceutical products, contributing to brand recognition and boosting sales. In Saudi, many large distributors buy colourants from other countries and then distribute them to companies. Some distributors sell these colourants under the brand name they bought them from, while others create their own labels and sell them under their own branding. Saudi Arabia has a large and growing pharmaceutical industry, with many manufacturing plants located in Riyadh, Jeddah, Dammam, and other cities. Revenue in the pharmaceutical market of Saudi Arabia is anticipated to reach US$5.41 billion in 2023. The projected annual growth rate (CAGR 2023-2028) is 5.85%, leading to an expected market volume of US$7.19 billion by 2028.

Chocolate Industry

Chocolate manufacturers in Saudi Arabia face many challenges in choosing the right colours for their products. colours such as the perfect shade, quality, and stability are important factors that affect the appearance and taste of chocolates. Synthetic colours are the solution to these problems, as they offer many benefits for chocolate makers and consumers. Synthetic colours are safe for children, who are the main target market for chocolates. They also create vibrant and attractive colours that appeal to women, who are another potential customer segment. By using synthetic colours, chocolate manufacturers can boost their sales, build their brand image, and differentiate their products from competitors. Colourant merchants in Saudi Arabia source colourants from domestic or foreign suppliers at competitive prices. They sell these colourants to various industries such as food and beverages, cosmetics, and pharma, at higher prices, making a profit on each sale. They may also offer discounts or incentives to attract more customers. By managing their inventory properly and providing quality customer service, colourant merchants can increase their sales and profitability. Ajanta Food Colours is a trusted manufacturer of food colourants that offers high-quality products at affordable prices. Many merchants and distributors choose Ajanta because they value its quality and affordability. Some of the major chocolate manufacturing industries in Saudi Arabia are located in Riyadh, Jeddah, Dammam, and Medina. Revenue in the Confectionery market of Saudi Arabia amounts to US$5.37bn in 2024. The market is expected to grow annually by 3.70% (CAGR 2024-2028).

Animal Feed Industry

One of the challenges that animal feed manufacturers in Saudi Arabia face are choosing the right colours for their products. Colours can affect the quality, stability, and attractiveness of animal feed, as well as the health and performance of the animals. Synthetic colours are the solution to all these problems, as they offer many advantages. Synthetic colours are more stable, consistent, and resistant to heat, light, and pH changes. They are also more cost-effective, as they require less usage and have a longer shelf life. Synthetic colours can help animal feed manufacturers in Saudi Arabia grow their sales and make their products stand out from the market. By using synthetic colours, they can create appealing and distinctive products that match the preferences of their customers and the needs of their animals. Synthetic colours can also enhance the brand image and reputation of animal feed manufacturers, as they demonstrate their commitment to quality, innovation, and customer satisfaction. Moreover, synthetic colours can help buyers identify and differentiate between various types of animal feed, such as poultry, swine, or cattle. The animal feed industry is a major sector in the Saudi Arabian economy, as it supports the production of meat, dairy, eggs, and other animal products. The main regions where most of the animal feed manufacturing industries are located are Riyadh, Buraydah, and Al Kharj. The revenue of the animal feed industry of Saudi Arabia amounts to US$243.40m in 2024. The market is expected to grow annually by 3.15% (CAGR 2024-2028).

Cultural Preferences of Colours in Saudi Arabia

In Saudi Arabia, colour preferences are influenced by culture and affect various aspects of life, such as clothing and product design. Green and gold are traditional colours that have positive associations with Saudi culture. Green represents Islam and prosperity, while gold signifies wealth and luxury. These colours are used strategically by product manufacturers to attract Saudi consumers and increase sales. For instance, in the food and beverage sector, green and gold colours can create a sense of quality and abundance. Gold-coloured chocolates can imply premium and indulgence, while green-coloured cosmetics can appeal to people. By using colours that resonate with Saudi culture, manufacturers can create a strong brand image and a deeper connection with consumers, leading to market success.

Regulatory Guidelines on Colours in the Saudi Arabia Market

In Saudi Arabia, the use of colours in products like food, beverages, pharmaceuticals, and cosmetics is regulated by strict guidelines to ensure safety and consumer protection. These regulations are enforced by the Saudi Food and Drug Authority (SFDA). The SFDA examines and approves the use of colours in products, ensuring they meet safety standards and do not pose health risks to consumers. Adhering to these guidelines helps customers make informed choices about the products they use, knowing they are safe for consumption or application.

For manufacturers, compliance with these regulations is essential to ensure their products meet legal requirements and maintain consumer trust. By following SFDA guidelines, manufacturers demonstrate their commitment to quality and safety, enhancing their reputation in the market.

Ajanta Food Colours is a reputable colourant manufacturer with over 75+ years of experience. It is renowned for its superior colours across the globe. Ajanta exports its colourants to several Asian countries, such as the UAE, Jordan, Kuwait, and others. The company also meets the colour demand in the Saudi Arabian market.

Ajanta Colours has obtained various certificates that confirm the quality and safety of its colours. It has an FDA certificate, an ISO 9001:2015 certificate for its quality management system, a HACCP certificate for its food safety system, a HALAL certificate for its adherence to Islamic dietary laws, a KOSHER certificate for its compliance with Jewish dietary laws, and more.

Launching a new product in the Saudi Arabian market can be difficult for startups, as they have to face many established brands. To gain an advantage, the startups need to distinguish their products and make them attractive to the customers. Ajanta Food Colours provides premium and high-quality colours that help Saudi Arabian startups to create products that draw attention and differentiate from the competition. This increases their product visibility and enhances their sales.

Ajanta Food Colours stands out as a great option for Saudi Arabian businessmen looking for a trustworthy colours exporter. The company offers a range of benefits, including competitive prices and prompt delivery, ensuring cost-effectiveness and timely access to products. Their dedication to customized solutions and technical support further improves the overall customer experience. Ajanta Food Colours provides a wide range of colours and applications, serving diverse needs in the market. The company's commitment to maintaining consistent quality and performance in its products adds dependability to its offerings. With a focus on customer satisfaction and building loyalty.

With a world wide presence and a proven track record of customer satisfaction, Ajanta Colours stands as a trusted partner in the realm of colour additives. To explore the comprehensive spectrum of colours offered by Ajanta Colours or for any other query, please contact us.