In the pharmaceutical manufacturing industry, colours play a crucial role. Colours enhance the appearance of various medicines including tablets, capsules, syrups, ointments, health supplements, drops, and injectables. Distinctive colours help differentiate medicines, even when the same drug is available in multiple dosages. It reduces the chances of taking the wrong medicines. These vibrant and brightly coloured medicines also increase brand recognition in the market and earn the trust of consumers.
Ajanta Food Colours is a leading manufacturer of pharmaceutical colours with over 75 years of legacy. The company offers stable and high-quality medicines colours that prevent colour fade or change in various conditions like heat, light, or moisture and maintain medicines' appearance throughout their shelf life. Ajanta uses the latest machinery and technology to maintain their colours quality. Some of the states-of-the-art machineries used by Ajanta Food Colours include ICP OES to detect heavy metals in raw materials and finished goods, high-performance liquid chromatography for organic impurities, UV spectrometry to analyze pigment content and strength, absorbance curves of colours, thin-layer chromatography, vacuum ovens for LOD tests, humidity detection in products, and colour matching machines, along with other instruments for comprehensive testing of raw materials and colours.
Ajanta's ranges of dyes, pigments and other colourants, like lake colours, water-soluble colours, FD&C colours, and D&C colours, have a global demand owing to their safety and quality. Some of these colourants, like iron oxide, titanium dioxide, sunset yellow, indigo carmine, fast green, and FD&C red 40 are in high demand in the pharmaceutical manufacturing industry. These high-quality synthetic pharmaceutical colours offer multiple benefits, such as maintaining appropriate dosage levels, distinguishing one type of medicine from another, inhibiting fraudulent medicines and alteration from taking place, enabling the various medicines to be stored in a controlled and stable manner, and enhancing the appearance of the products so that they can be easily recognized and trusted. High-quality pharmaceutical colours also comply with all regulatory standards and are approved by various governmental bodies around the world such as the U.S. FDA (Food and Drug Administration), EFSA (The European Food Safety Authority), and FSSAI (Food Safety and Standards Authority of India), which allow manufacturers to use colour in products without facing any legal issues.
For the quality and safety of their colours including pharmaceutical colours, Ajanta Food Colours received various awards and certificates from India and from the other countries where Ajanta exports its high-quality pharmaceutical colours. Some of the prestigious awards and certificates received by Ajanta Food Colours includes the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from the Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.
Why are Ajanta's Pharmaceutical Colours Beneficial?
Ajanta's Pharmaceutical colours provide various type of advantages in the manufacturing of pharmaceutical products that include:
Precise Dosage Identification: The distinguishing colours of Ajanta’s pharmaceutical products assist health workers in accurately identifying and distinguishing the class of drugs, their dosages and strengths.
Patient Safety: Ajanta’s pharmaceutical colours give an appealing final look to medicines that makes them easily recognizable which reduce the chances of taking the wrong medicines. It ensures the safety and well-being of patients.
Enhanced Aesthetic Appeal: Ajanta’s vibrant and bright pharmaceutical colours make the medicines such as tablets, capsules, syrups, etc, visually appealing. These visually appealing medicines lead to a better patient experience and patients consume them with fun.
Branding and Recognition: By using Ajanta’s pharmaceutical colours companies use consistent colour coding to build brand recognition and distinguish their products in the market. Both patients and healthcare providers associate particular colours with different brands or formulations.
Coating Integrity: Pharmaceutical colours are used in film coatings for tablets and capsules to protect the active ingredients from moisture, light, and environmental factors, ensuring the integrity of the medication.
Regulatory Compliance: Ajanta’s colours have been tested and found to comply with the applicable regulations pertaining to safety and are non-toxic pharmaceuticals.
Safety Non Toxicity: All Ajanta’s pharmaceutical colours are non-toxic and safe for ingestion. They undergo rigorous testing that ensures no unreasonable harm to human health is inflicted.
Consistency and Quality Control: The incorporation of pharmaceutical colours allows consistent colour outcomes for every batch of medication which aids in sustaining quality control and compliance with regulations.
Counterfeiting: Ajanta’s high-quality pharmaceutical colours help manufacturers to prevent their medicines from counterfeiting as these colours are of good quality, which is very difficult for counterfeiting agents to match this quality.
Enhanced Product Differentiation: Ajanta’s pharmaceutical colours offer manufacturers the ability to differentiate their products in a crowded market and makes their products brand.
Brand Trust: By using Ajanta’s high-quality colours in their pharmaceutical products manufacturers win the trust of patients, pharmacists, and healthcare professionals. This aids in product recognition, which ultimately boosts sales.