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Food & Beverages Colours


Food & Beverages Colours


28 November, 2023

Ajanta Colours specialises in the manufacturing of premium and high-quality synthetic food and beverage colours, commonly referred to as food dyes or food additives. As safety is our top priority throughout our production process, we use top-quality ingredients to ensure that our colours can be used with complete peace of mind. Our primary objective is to enhance the visual appeal and attractiveness of food products for consumers. We take our responsibility seriously, guaranteeing that our food colours are exceptionally safe and of the highest quality.

Colours play a pivotal role in the world of commercial food production and confectionery. They also find applications beyond the realm of food, extending to industries such as cosmetics, pharmaceuticals, soaps and detergents, toiletry products, inks, household and decorative items, and more.

Ajanta Colours offers a wide range of food and beverage colours to meet the specific needs of our clients, including Tartrazine, Quinoline Yellow WS, Sunset Yellow CS, Ponceau 4R, Carmoisine, Amaranth, Allura Red, Erythrosine, Indigo Carmine, Brilliant Blue FCF, Patent Blue V, Green S, Brown HT, Black PN and many more. We also manufacture food colour blends to fulfill our clients’ demands. Some of our popular blends include Lemon Yellow, Egg Yellow, Kesari B, Pista Green, Pea Green, Orange Red, Apple Green, Raspberry Red, Strawberry Red, Purple, Violet, Chocolate Brown ANK, Chocolate Brown Dark, Black P, and Black S. We have many more colours in our range as well.

Ajanta Colours has received numerous certificates from the governments of the continents we serve, underscoring the quality and stability of our colours. These certificates come from esteemed food safety authorities, including the U.S. Food and Drug Administration (FDA) in the United States, Food Safety System Certification 22000, Star-K Kosher Certification, Alcumus ISOQAR, ISOQAR, the Food Safety and Standards Authority of India (FSSAI), and Halal Certification, among others.

We follow many safety and regulatory standards, including one called ‘Acceptable Daily Intake’ (ADI). The ADI provides guidance on how much of a particular substance you can safely consume each day over your lifetime without posing significant health risks. To establish the ADI, scientific assessments and studies are conducted to determine the potential health effects of the substance.

Why Ajanta’s Food and Beverage Colours are Beneficial?

Ajanta’s Food and Beverage colours, also known as food colours, offer a range of advantages in the food and beverage industry. Our specialised colours are crucial for enhancing the visual appeal and quality of food and beverage products. Here are the benefits of using Ajanta’s Food and Beverage colours:

Enhanced Visual Appeal: Food and beverage colours are primarily used to make products visually appealing. They add attractive and vibrant hues to various food and beverage items, making them more enticing to consumers.

colour Consistency: Ajanta’s Food and Beverage colours ensure that the intended colour remains consistent in different batches of products. This consistency is crucial for maintaining brand identity and meeting customer expectations.

Product Differentiation: Our colours enable manufacturers to differentiate their products by offering a wide range of colour options. This variety is especially important in the food and beverage industry, where consumers often seek unique and visually appealing options.

Customization: Food and beverage colours can be customized to match specific colour requirements, allowing manufacturers to create distinct and recognizable products.

Regulatory Compliance: Ajanta’s Food and Beverage colours comply with regulatory standards and safety guidelines, ensuring their safe use in food and beverage products. They are approved by authorities such as the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA).

Versatility: Our colours can be used in a wide range of food and beverage products, including confectionery, baked goods, dairy products, beverages, and more. Their versatility makes them suitable for various applications.
Cost-Effective: Due to their high colour strength and stability, food, and beverage colours offer a cost-effective solution for achieving the desired visual appeal in products.

Brand Recognition: The use of consistent and high-quality food and beverage colours helps establish brand recognition and loyalty among consumers who trust the brand's product quality.

Consumer Appeal: Food and beverages that are visually appealing are more likely to be chosen by consumers, leading to increased sales and market share.

Quality Assurance: The use of food and beverage colours ensures consistent colour results in each batch of products, maintaining quality control and regulatory compliance.

Global Market Acceptance: The quality and stability of our colours enable food and beverage manufacturers to export their products to international markets, making them suitable for global expansion.

Long-Lasting Performance: Our colours contribute to colour retention in food and beverage products, ensuring that the products remain visually appealing throughout their shelf life.