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Thailand, situated in Southeast Asia, is celebrated for its vibrant culture, stunning landscapes, and bustling cities. From the lively markets of Bangkok to the tranquil beaches of Phuket, the country offers a diverse and captivating experience for both tourists and locals. The strategic location and well-developed infrastructure make Thailand an attractive hub for businesses looking to establish a presence in the region.

The manufacturing sector plays a pivotal role in Thailand's economic development. The country has emerged as a key player in industries such as food and beverages, pharmaceuticals, cosmetics, and more. With a skilled workforce and supportive government policies, Thailand has become a preferred destination for multinational companies seeking to set up manufacturing facilities in Asia.

In the manufacturing industry, many components are necessary, and each one plays a crucial role in the final product. Out of all the components, colour is the most important one. Colours have the power to evoke emotions and influence perceptions, which can greatly impact the appeal of a product. By strategically using colours, one can enhance brand recognition, convey product qualities, and ultimately drive consumer preferences, which can have a positive impact on product sales. To fulfill the demand for colours Thailand imports colours from other countries as well including China, India, the Netherlands, and the United States.

Thailand Industries Where Colours Play a Vital Role

In Thailand, synthetic colours play an important role in various industries, contributing to vibrant and appealing products. Some of the Thai industries where colours are essential are:

Food and Beverages Industry

In Thailand, food and beverage manufacturers often face challenges in maintaining stability and achieving the perfect shade, and quality of their products. The use of synthetic colours plays an important role in resolving this issue of manufacturers by providing consistent and vibrant hues to various food and beverage items, ensuring that each batch looks the same. This is especially important in industries like candies, snacks, and beverages where visual appeal matters a lot. Moreover, colours contribute to brand recognition and consumer preferences, as people associate specific colours with certain flavors or brands. Suppliers also play a crucial role in ensuring a timely supply of food and beverage products in the country, which is essential for boosting sales. In Thailand, many suppliers purchase colourants in bulk quantities from other countries and sell them to different businesses. Some suppliers keep the original brand name of the colourants they sell, while others rebrand them with their own labels. This way, they can offer different options and prices to their customers. Many of Thailand's food and beverage manufacturers are located in the Bangkok metropolitan area, which serves as the country's main hub for this industry. With synthetic colours, these manufacturers can produce a wide range of visually appealing products that stand out on shelves and attract customers. In 2023, the Food and beverage market revenue is estimated to be US$67.67bn, with an annual growth rate of 5.25% (CAGR 2023-2028).

Cosmetics and Personal Care Industry

Manufacturers in Thailand's cosmetics and personal care industry often encounter challenges when selecting colours for their products. They face issues like ensuring colour stability and achieving the perfect shade. Synthetic colours play a crucial role in addressing these challenges. They offer stability and consistency in colour, which is essential for maintaining product quality and meeting consumer expectations. With synthetic colours, manufacturers can create a wide range of vibrant and long-lasting shades, attracting more customers and driving sales. The use of synthetic colours positively influences buyers' decisions as they perceive products with consistent and appealing colours as of higher quality. The majority of Thailand's cosmetics and personal care industry is concentrated in urban areas like Bangkok and its surrounding regions, where access to suppliers of synthetic colours and other raw materials is convenient. Suppliers play a significant role in providing manufacturers with a reliable source of quality synthetic colours, ensuring smooth production processes, and meeting market demand. Thailand's cosmetics and personal care industry is one of the biggest in Southeast Asia, and lots of big international brands are investing in it. As of 2022, the high-end cosmetics and fragrance market in Thailand was worth around US$487 million.

Pharmaceutical Industry

Manufacturers in the pharmaceutical industry of Thailand often encounter challenges when selecting colours for their products, such as ensuring stability and maintaining quality. These issues arise because colours can affect the stability of the medication and its overall quality. Synthetic colours play a crucial role in the pharmaceutical industry of Thailand because they offer consistent quality and stability compared to natural colours. Their importance lies in their ability to provide precise colour matching, ensuring uniformity in appearance across different batches of medications. This reliability in colour helps to build trust among consumers and can positively influence their purchasing decisions. The use of synthetic colours contributes to the growth of sales for pharmaceutical manufacturers in Thailand by enhancing the appeal of their products and instilling confidence in consumers. In Thailand, many large distributors buy colourants from other countries and then distribute them to companies. Some distributors sell these colourants under the brand name they bought them from, while others create their own labels and sell them under their own branding. The majority of pharmaceutical industries in Thailand are located in key industrial zones such as Bangkok, Ayutthaya, and Chonburi, where infrastructure and resources are readily available. Distributors play a vital role in the supply chain by connecting manufacturers with retailers and ensuring that medications reach consumers efficiently and safely. Thailand's pharmaceutical market is worth about US$7 billion, which makes it one of the top markets in Southeast Asia.

Chocolate Industry

When chocolate makers in Thailand pick colours for their chocolate products, they bump into a bunch of problems. One biggie is stability, meaning the colour needs to stay the same over time. Then there's getting the shade just right and making sure the colours are top-notch. That's where synthetic colours step in. They are super important in Thailand's chocolate industry because they are stable, meaning they don't change much over time, unlike natural colours. Plus, they can give chocolates vibrant shades consistently. This helps chocolate makers sell more because they can make their products look appealing and consistent. For example, if you see two chocolate bars, one with dull colours and the other with vibrant synthetic colours, you will probably go for the vibrant one because it looks more tempting. So, synthetic colours not only give a vibrant colour to chocolate but they are good for business too. Colourant merchants in Thailand buy colourants from local or foreign suppliers at low prices. They sell these colourants to different industries like food and beverages, cosmetics, and pharma, at higher prices, earning a profit on each transaction. They may also give discounts or incentives to attract customers. By managing their stock well and providing quality customer service, colourant merchants can boost their sales and profitability. Ajanta Food Colours is a reliable producer of food colourants that offers high-quality products at affordable prices. Many merchants and distributors prefer Ajanta because they appreciate its quality and affordability. Most chocolate manufacturing hubs are concentrated in urban centers like Bangkok, where access to resources and markets is easier. By 2024, the revenue of Thailand's chocolate industry is expected to reach US$2.46bn, with an estimated annual growth rate of 5.87% from 2024-2028.

Animal feed Industry

In Thailand, animal feed industry manufacturers often encounter challenges when selecting colours for their products. They need colours that stay stable, maintain the right shade, and ensure quality throughout the feed's shelf life. Achieving these aspects can be tough due to factors like exposure to light and heat, which can degrade natural colours. Synthetic colours come in handy here. They offer stability, ensuring the feed looks appealing and maintains its nutritional value. Moreover, synthetic colours help in standardizing the appearance of the feed, making it easier for consumers to recognize and trust the product. This reliability and visual appeal contribute to increased sales for animal feed industry manufacturers in Thailand, as consumers are more likely to choose feeds that look consistent and high-quality. Most of Thailand's animal feed industry is located in the central region, especially around Bangkok, where there's easy access to transportation and a large market for agricultural products. This concentration of industry makes it easier for manufacturers to get the resources they need and distribute their products effectively.  The animal feed market in Thailand was valued at $5.697 billion in 2019, and it is expected to grow at a compound annual rate of 2.96%, reaching $6.985 billion by 2026.

Cultural Preferences of Colours in Thailand

In Thailand, colours have special meanings and cultural significance. For example, yellow is associated with the monarchy and is considered royal, while green represents fertility and growth. Red symbolizes good luck and prosperity, often seen in celebrations and festivals. Understanding these cultural preferences is important for manufacturers because it helps them tailor their products to appeal to Thai consumers. By using colours that resonate with Thai cultural values, manufacturers can boost sales by creating products that feel familiar and meaningful to the local population. For instance, a product packaged in yellow might attract more attention and trust from Thai customers due to its association with royalty and respect. Similarly, using red during festive seasons can make products more appealing and increase sales as it aligns with cultural beliefs about luck and prosperity. By considering these cultural preferences, manufacturers can effectively connect with Thai consumers and enhance their sales strategies.

Regulatory Guidelines on Colours in the Thailand Market

In Thailand, there are rules about the colours used in products. These rules are called "Regulatory Guidelines on Colours." They help make sure products are safe for people to use and don't mislead anyone. These guidelines are important because colours can affect how people perceive products, and using the wrong colours could be harmful or misleading.

The government of Thailand is in charge of making sure companies follow these rules. They have authorities like the Food and Drug Administration (FDA) and the Ministry of Public Health (MOPH) that oversee the use of colours in products. These authorities check that companies use colours safely and accurately according to the guidelines.

For example, if a company wants to sell a food product with a certain colour, they need to make sure that colour is safe to eat and won't cause any harm. The FDA and MOPH will check the ingredients used to create that colour and make sure they meet the guidelines. Similarly, if a company wants to sell a cosmetic product with a specific colour, the authorities will make sure that colour won't cause any harm to the skin or eyes. They'll also check that the labelling and packaging accurately represent the product's colours.

Ajanta Food Colours is a leading colourants manufacturing company with over 75+ years of legacy. They manufacture colourants for a wide range of products such as food and beverages, chocolates, cosmetics, pharmaceuticals, and more. They're famous for their high-quality colours used worldwide. Ajanta Colours exports its colours to many Asian countries like Thailand, Myanmar, Laos, and more.
Ajanta has received many certificates that show how good and safe their colours are. Ajanta has an FDA certificate, ISO 9001:2015 certification for its quality management system. Ajanta has HACCP certification for its food safety system. Ajanta has HALAL certification for its compliance with Islamic dietary laws. Ajanta has KOSHER certification for its compliance with Jewish dietary laws, etc.

Ajanta Food Colours can be the top choice for Thai business owners looking for quality colours. They offer great prices and make sure your orders arrive on time. Plus, they provide personalized solutions and help if you need technical support. With a wide variety of colours available for different uses, you'll find exactly what you need. And their consistent quality means you can trust them every time. They care about making sure you are happy with their products.

With a global presence and a proven track record of customer satisfaction, Ajanta Colours stands as a trusted partner in the realm of colour additives. To explore the comprehensive spectrum of colours offered by Ajanta Colours or have any other quarry feel free to contact us.