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United States
The United States of America is a vast country situated on the North American continent, sharing its borders with Canada and Mexico. The country is renowned for its robust economy, successful businesses, and manufacturing industries that contribute significantly to its economy.

In the manufacturing sector, the United States has a long history. The country manufactures almost all types of products, including food and beverages, cosmetics, pharmaceuticals, and more. In the manufacturing of any product, lots of components are required and all these components play important roles in the production of the final product. One of the most important component is colours. They provide many benefits to products such as attracting customers by giving a vibrant and appealing look to products, increasing the product's shelf life, and more.

Colours are important in every industry and are used by manufacturers in their products. To fulfill the demand for colours in the United States, the country also imports colours from other countries. Some of the countries that export colors to the US include India, Belgium, and Croatia.

US Industries Where Colours Play a Vital Role

US manufacturers use colours in their products to evoke emotions, shape product identity, convey messages, and more. Let’s explore some key industries where colour plays an important role.

Food and Beverage Industry

Manufacturers of food and beverage products in the United States face some challenges in selecting the right colour for their products. Manufacturers seek vibrant, stable, and high-quality colours for their products. Synthetic food colours are the best solution for US manufacturers in addressing this challenge. These colours provide a vibrant and appealing look to the products that catch the attract of consumers, do not fade or change their colour over time, and come with lots of different colour shades. They are also an affordable option to manufacturers compared to other colours alternatives. In America, colour suppliers import colours from other countries at low prices and sell them in the US market at high prices and make a profit. Some of the suppliers sell colours under the same brand name from they buy colours while others create their own labels and sell under their brand name. Most of the food and beverage manufacturing industries of America are located in California, Texas, and New York. According to Statista, the revenue of the Food Industry of America in 2024 amounted to US$1,011.00 billion, and the market is expected to grow annually by 3.81% (CAGR 2024-2028).

Cosmetics Industry

American cosmetic manufacturers face some challenges in selecting the right cosmetic colours for their products such as lipsticks, foundations, eyelashes, mascara, concealer, eyeshadow, highlighter, and for more. These challenges include the quality of pigments, stability, and achieving the perfect shade of colours. Synthetic cosmetic colours address all these challenges for American cosmetics manufacturers and meet their colour requirements. These colours provide an appealing and vibrant look to cosmetic products that influence the customer's buying decision and boost product sales. By using unique colour shades in their products cosmetics manufacturer can differentiate their products from the competitive market and make their product a brand. In the US cosmetics industry is distributed in many regions such as California, New Jersey, and Florida. In these areas lots of small, big, and startup cosmetics manufacturing industries are located. According to Statista, the cosmetics industry of the US is expected to generate revenue of US$100.30bn in 2024, and this market is projected to grow annually by 2.40% (CAGR 2024-2028).

Pharmaceuticals Industry

In the United States, manufacturers of pharmaceutical products face some problems in selecting the right colour for their products like tablets, capsules, injectables, drops, and more. Manufacturers need colours that are of high quality, stable, and meet all the regulatory guidelines. Synthetic pharmaceutical colours are the solution to these problems. These food-grade colours are stable, meaning they do not fade or change over time, providing a vibrant and appealing look to the products which helps identify and differentiate the medicines for both patients and healthcare providers and meet all the regulatory guidelines. In America, many big distributors import pharmaceutical colourants from other countries and then distribute them in the American market. Some distributors sell it under the same brand name from which they buy colorants while others make their own labells and sell under their branding. Most of the pharmaceutical industries are located in nearby big cities like California, New Jersey, and New York. According to Statista, the revenue of the Pharmaceuticals market of the US amounts to US$40.72bn in 2024, and the market is expected to grow annually by 3.52% (CAGR 2024-2028).

Chocolate Industry

American chocolate manufacturers face some challenges in selecting the appropriate colors for their products. Manufacturers want colors that are bright, stable, and compliant with all the regulatory guidelines. Synthetic chocolate colors offer the optimal solution to these challenges. These colours provide an appealing and vibrant look to the chocolate products, attracting consumers' attention, especially kids and women. Synthetic chocolate colours are stable which means they do not fade and change their colours over time and they are considered safe because they are approved by many regulatory authorities including FDA and ESSA. Merchants of colour in the US import colours from other countries at low prices and sell them to American manufacturers at high prices. Some of them sell the colorants from the brand name they buy colourants, while others make their own labells and sell under their brand name. They also provide incentives and discounts to the manufacturers to attract them. Ajanta Food Colours is a trusted and reliable manufacturer of high-quality synthetic colours that offers quality colours at affordable prices. It is the prime choice for colours suppliers, distributors, merchants, and manufacturers in the United States. Most of the chocolate industries are located in the Pennsylvania, Northeast, and Midwest regions of the US. According to Statista, the revenue of the chocolate market in the United States amounted to US$55.03 billion in 2024, and it is expected that the market will grow annually by 2.57% (CAGR 2024-2028).

Animal Feed Industry

Animal feed manufacturers in the US face challenges in selecting the right colour for their products. They seek quality colours that do not fade or change over time, providing a vibrant appearance to the animal feed. Synthetic food colours offer the optimal solution for the challenges faced by animal feed manufacturers in the United States. These colours are stable and provide a vibrant look to products, making feed appealing to animals and buyers. Appealing food encourages animals to eat properly, which keeps them healthy. Synthetic animal feed colours come in various shades, enabling manufacturers to create unique products that stand out in the competitive market which boosts product sales and recognition. These colors also help differentiate between various animal feeds, such as poultry, swine, or cattle. The animal feed industry supports the production of milk, meat, eggs, dairy products, and other animal-derived products. In the US, most of the animal feed manufacturing industries are located in states such as Iowa, Texas, North Carolina, Georgia, and Illinois. According to Statista, the US pet food market's revenue amounted to US$58.42 billion in 2024. The market is expected to grow annually by 5.77% (CAGR 2024-2028).

Cultural Preferences of Colours in the US

In America, people often have cultural favorites for certain colours that influence manufacturers’ use of colours to enhance sales. Take vibrant and bold reds and yellows as an example, they are generally linked with energy and excitement, thus being ideal choices for food and beverage items. These shades can attract consumers and reflect their interests. In terms of chocolates, warm and rich browns are frequently chosen to signify indulgence or luxury perceptions. On the other hand, cosmetics may be designed using multiple colour ranges depending on trends among friends about what is considered beautiful. Manufacturers are very mindful of cultural tastes. They use synthetic colours to make products look attractive. This connects with customers more and makes their products more appealing to them.

Regulatory Guidelines on Colours in the US Market

In the United States of America, the use of colours in products such as food and beverages, cosmetics, pharmaceuticals, etc, are regulated by governmental bodies. The US Food and Drug Administration (FDA) is the body that sets the guidelines for the use of colours in products. These guidelines ensure that products meet safety standards and do not pose any health risks to consumers. The FDA checks the quality of colours by conducting inspections, sampling, testing, and enforcement actions. The FDA also reviews petitions for new colours or any changes in existing colours. The FDA works with other agencies, such as the Environmental Protection Agency (EPA) and the Department of Agriculture (USDA), to make sure that colours do not pose any environmental or health risks.

Starting a new business in the US is not easy, companies face lots of challenges. These challenges include competition with the companies who are already in the market, making products appealing and different from others so people can easily recognize them, making product pricing affordable for everyone, and more. American startups solve these problems by using high-quality synthetic colours in their products. These colours come in lots of different colour shades, giving startups the flexibility to use different colors in their products which helps in product recognition and ultimately boosting product sales.

Ajanta Food Colours is a leading colourants manufacturing company with over 75+ years of legacy. The company manufactures FDA-approved colours for a wide range of applications such as food and beverages, cosmetics, pharmaceuticals, animal feed, confectioneries, personal and home care products, and for more. Ajanta Food Colours received many awards and certificates from the Indian governmental authority and the countries where the company exports its colours, some of the awards and certificates include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

Ajanta Food Colours exports its colours to many North American countries such as Canada, Mexico, Cuba, and the United States of America. The company offers high-quality colours at affordable prices and timely delivery, which saves money and ensures colours are received when needed. The company also provides personalized help and support, making the customer's experience better. Ajanta Food Colours is committed to keeping its product quality and performance consistent, which makes it a reliable option. The company focuses on making customers happy and building loyalty, which makes Ajanta Food Colours the best option for American businessmen, startups, and manufacturers who are looking for high-quality colour solutions.

With a global presence and a proven track record of customer satisfaction, Ajanta Colours stands as a trusted partner in the realm of colour additives. To explore all the colour ranges offered by Ajanta Colours or for any other information please contact us.