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Vietnam, situated in Southeast Asia shares its borders with China to the north Laos to the northwest and Cambodia to the southwest. With a population of 100 million people and covering an area of, around 331,000 kilometers Vietnam is renowned for its vibrant culture, historical significance and stunning natural landscapes. The countrys economy is rapidly growing, in the manufacturing sector.

In 2022 manufacturing contributed over 20 percent to Vietnams GDP. Was the largest employer after agriculture as reported by Statista. Vietnam has emerged as a manufacturing center due to factors such as its location, stable political environment, cost-effective labor force and favorable trade agreements.

The use of colour plays a role in manufacturing processes. It aids manufacturers in attracting customers and establishing product identity while conveying information. Additionally colour can impact product quality, durability and functionality by offering protection against elements like heat and stability. Therefore selecting colours for products is a decision, for manufacturers. To meet market demands Vietnam imports colors from countries including India, China, South Korea, Japan, the United States, etc.

Vietnam Industries Where Colours Play a Vital Role

In Vietnam, many industries use colours in their products to enhance their products' appearance and appeal. Let’s explore some key industries where colour plays an important role.

Food and Beverages Industry

Colours play an important role in the food and beverages industry of Vietnam, but selecting the right colour for it is a little bit challenging for manufacturers as they want a colour that is high-quality and stable while the manufacturing process. To solve this problem of manufacturers, synthetic colours play a vital role here. As it gives vibrant and appealing colours to food and beverage products while maintaining the quality and stability of the product. They give vibrant and appealing colours to food and beverage products while maintaining the quality and stability of the product. They help the manufacturers to present their products in the market as a brand, and win the trust of the consumers, which ultimately boosts their product sales. In Vietnam, many colours suppliers import colours from other countries and sell them in Vietnam at high prices and gain profit, some of the suppliers sell the colours under the brand name they bought from, while other makes their own brand labels and sell them on their own. In Vietnam, many food and beverage industries are located in Ho Chi Minh City, Hanoi, Da Nang, Hai Phong, and Can Tho. In 2024, the food and beverage industry of Vietnam is expected to make US$103.40bn, and the market is expected to grow by 7.46% every year from 2024 to 2028.

Cosmetics Industry

In the cosmetics, industry colours play an important role as they affect the appearance and appeal of the products such as lipsticks, foundations, eye-lashers, mascara, and more, but selecting the right colour for cosmetics products is not easy for manufacturers in Vietnam. Synthetic colours solve this issue of manufacturers, as they meet all the requirements of manufacturers and they also provide some other benefits such as these colours are affordable, don’t change their colours, heat stable and light stable, etc. By using synthetic colours in their cosmetic products Vietnam’s cosmetics manufacturers boost their sales. In Vietnam, many cosmetics industries are located in major cities like Hanoi, Ho Chi Minh City, Da Nang, and Hai Phong. The cosmetics and personal care industry of Vietnam is expected to reach US$2.66bn by 2024, with an annual growth rate of 2.97% (CAGR 2024-2028).

Pharmaceuticals Industry

In the pharmaceutical industry of Vietnam, manufacturers face many challenges in making good pharmaceutical products, one of them is the right colour selection for their pharma products whether it is tablets, capsules, injectables, drops, and more. Manufacturers need colours that are of high quality, stable and meet all the regulator guidelines. Synthetic colours can help in solving this problem for pharmaceutical manufacturers, as these colours provide the best stability during and after the manufacturing process, these colours are also tested by governmental bodies such as the FDA and ESSA before entering in the market, and these colours also provides appealing colours to medicines and so on. This helps pharmaceutical manufacturers differentiate their products from competitors and provide consistent colour in every batch, which helps in making their product a trusted one in the market. In Vietnam, many big distributors import colours from other countries at low prices and distribute this in the country at high prices and make a profit in every deal. Some of them sell these colours under the label they bought from, while others make their own labels and sell them on their labels in the market. Some of the major cities where most of the pharmaceutical industries are located are Hanoi, Ho Chi Minh City, Da Nang and Can Tho. Vietnam has a large and growing pharma market, the revenue expected to be generated in 2024 amounted to US$912.70m with an annual growth rate of 7.13% (CAGR 2024-2028).

Chocolate Industry

Chocolate manufacturers in Vietnam face some challenges while selecting the right colour for their products. Manufacturers want vibrant colours that are stable and of high quality. Synthetic food colours are the best option for that, as these colours provide appealing and vibrant colours to the chocolate products that attract consumers easily especially kids and women. Synthetic food colours are considered safe because they are approved by regulatory authorities like FDA and ESSA, etc. Colourant merchants in Vietnam import colours from other countries at low prices and then sell these colours to manufacturers of food and beverages, cosmetics, pharmaceuticals, chocolate makers, etc, and gain profit on each sale. Some of them sell the colourants under the same label of the company they bought from, while some others make their own labels and sell under their brand name. They provide incentives and offers from time to time to attract more customers. Ajanta Food Colours is a reliable manufacturer of food colourants that offers high-quality colourants at affordable prices. Many distributors and merchants choose Ajanta Food Colours for buying colourants in bulk quantities. In Vietnam, most of the chocolate manufacturing industries are located in Ho Chi Minh City, Hanoi, Da Nang and Can Tho. The revenue of the confectionery market of Vietnam amounted to US$9.66bn in 2024, and the market is expected to grow annually by 9.33% (CAGR 2024-2028).

Animal Feed Industry

Manufacturers of animal feed products face many challenges in selecting the right colors for their products. They want high-quality colours that don’t fade and change colours in the manufacturing process of food, attract consumers and boost their product sales. Synthetic food colors are the best option for all the problems faced by animal feed manufacturers in Vietnam. These colors provide stability and vibrancy to products and make feed appealing to both animals and consumers. Appealing food encourages animals to eat more, which keeps them healthy. Synthetic food colours help increase the sales of manufacturers by providing lots of different shades of colour which help in making the product stand out from the competition and make the product a brand. These colors also comply with the regulations and standards set by the Vietnam Ministry of Agriculture and Rural Development. Moreover, synthetic food colors also help in differentiating between various types of animal feeds, such as poultry, swine, or cattle. In Vietnam animal feed industry also contributes to the economy as it supports the production of milk, meat, eggs, dairy products, and other animal products. Most of the animal feed manufacturing industries of Vietnam are located in Dong Nai, Binh Duong, Long An, and Ho Chi Minh. These areas are considered the best for agriculture because of their ideal location, best transport network, etc. The revenue of the animal feed industry of Vietnam in 2024 is projected to reach US$80.02m in 2024, and the market is expected to grow annually by 8.23% (CAGR 2024-2028).

Cultural Preferences of Colours in Vietnam

In Vietnam, colors have cultural and symbolic meanings that influence consumers. Some examples of colors include red, which represents luck, joy, happiness, and prosperity, and is often used for food and beverages, chocolates, and cosmetic products. Yellow represents wealth, nobility, and fortune. Green represents nature, growth, and hope, etc. Manufacturers can strategically use these colors in their products to boost their sales and establish their products as a brand in the market.

Regulatory Guidelines on Colours in the Vietnam Market

In Vietnam, regulatory guidelines on colours in products like food, beverages, pharmaceuticals, cosmetics, and other goods are overseen by the Ministry of Health (MOH) and the Ministry of Industry and Trade (MOIT). These guidelines ensure that products meet safety standards and do not pose health risks to consumers. The MOH and MOIT make regulations regarding permissible colour additives, labeling requirements, and the amount of colour in products. This helps customers to see all the details properly about the product while buying. For manufacturers, following these guidelines is important to maintain compliance with the law, avoid penalties, and build trust with consumers.

Ajanta Food Colours is a leading colourant manufacturer with over 75+ years of expertise in producing top-notch colourants. Renowned globally for its superior quality, Ajanta exports its vibrant range of colourants to many Asian countries including Vietnam, Indonesia, Malaysia, China, Laos, and more.

At Ajanta Colours, quality and safety are paramount. Holding prestigious certifications such as FDA, ISO 9001:2015 for quality management, HACCP for food safety, HALAL, and KOSHER for compliance with Islamic and Jewish dietary laws respectively, Ajanta ensures the highest standards across their product range.

In Vietnam, startups face lots of challenges, including competition from established businesses, pricing differences, and product recognition. To solve these problems, new startups need to make their products appealing and different. One effective way is to use colours that enhance the appearance and quality of their products. Ajanta Food colours provide high-quality colours with lots of different shades in Vietnam which can help startups in making different products. By using their colours, startups can make their products stand out from the competition and increase their sales and product recognition.

Ajanta Food Colours stands out as an excellent choice for Vietnam businessmen who are looking for a reliable colours exporter. The company offers a range of benefits, including competitive prices and punctual delivery, ensuring cost-effectiveness and timely access to products. Their commitment to customized solutions and technical support further enhances the overall customer experience. Ajanta Food Colours provides a broad range of colours, catering to diverse needs in the market. The company's dedication to maintaining consistent quality and performance in its colours adds reliability to its offerings. With a focus on customer satisfaction and fostering loyalty, Ajanta Food Colours emerges as a trustworthy partner for businesses seeking high-quality colour solutions in the Vietnam market.

To know more about Ajanta Food Colours and its Supra range of colours, or for any other information, please get in touch with us today!