Switzerland

Switzerland is one of the most admired countries in Europe, known for its beautiful views, global financial strength, innovations, and high standards across every industry. Switzerland is located in the center of Europe and shares its land borders with Germany, France, Italy, Austria, and Liechtenstein, which makes it a major hub for trade and product manufacturing. The country is famous for its premium food products, chocolate industry, dairy excellence, pharmaceutical innovations, luxury cosmetics, and strict regulatory guidelines.

In the manufacturing of any product, there are various components that play a crucial role. Some help in the product manufacturing, while others improve the visual appearance of the product, colour is one of them. Colour gives an appealing look to products that attracts the attention of customers and boosts product sales and brand recognition in the market. Swiss colour manufacturers prepare colours, but they are not enough to fulfill all the colour-related demand of the country.

To fulfill this gap and earn more profit, Swiss colour traders, merchants, distributors, and suppliers import colours from other countries like India, the United Kingdom, and the United States of America. Then sell these colours in the country at high prices and make a profit on each sale. Some sell the colours under the same brand name from where they bought the colours, while others create their own branding and sell the colours under their brand name.

In Switzerland, colours are used in various industries to make products visually appealing that attract the attention of Swiss people and boost product sales. Here are some of the industries where colours play a crucial role.

In the Swiss food and beverages manufacturing industry, colours play a crucial role. They make the food products such as premium bakery items, chocolates, confectionery, desserts, soft drinks, yoghurts, and ready-to-eat packaged foods, appealing and attract the attention of the customer, and boost the product sales and brand recognition in the market. However, Swiss manufacturers often face some challenges in selecting the right colour for their products. They want premium quality colours that do not fade or change on products during the manufacturing and storage of products. Swiss manufacturers can overcome their challenges by using synthetic food colours in their products. These colours come in high-quality, which makes the product appealing and attractive for a long time, boosting the sales of the products. In Switzerland, most of the food manufacturing industries are located in Zurich, Geneva, Vevey, Lausanne, and Basel. According to Statista, the revenue of the food market of Switzerland amounts to US$10.29 billion in 2025, and it is expected to grow annually with an annual growth rate of 8.55% and reach roughly $18.10 billion by 2029.

In Switzerland's cosmetics manufacturing industry, colours play a crucial role. They make cosmetics and personal care products such as lip care, perfumed soaps, bath and body products, appealing to attract the attention of customers and boost sales. However, Swiss cosmetic manufacturers often face some challenges in selecting the right colour for their cosmetic products. They want premium quality colours that do not fade or change on products over time, and maintain the visual appeal of products. Swiss beauty product manufacturers can overcome their challenges by using premium-quality synthetic colour in their products. These lake colours, pigments, and dyes come in high-quality colours that do not fade or change on cosmetics over time. Most of the cosmetics and personal care manufacturing industries of Switzerland are located in Zürich, Geneva, Basel, Lausanne, and Lugano. According to Statista, the revenue of Switzerland's cosmetics market is expected to reach approximately US$421.66 million in 2025, with an expected annual growth of 2.30% (CAGR 2025-2030).

Colours play a crucial role in the field of Switzerland’s pharmaceutical manufacturing industry. They make medicines such as tablets, capsules, injectables, syrups, appealing that help patients to differentiate them easily, which reduces the chances of taking the wrong medicines. Colour improves the brand recognition of the medicines and wins the trust of customers. However, Swiss manufacturers often face some challenges in selecting the right colour for their products. They want high-quality colours that do not fade or change on medicines over time. Swiss pharma manufacturers can overcome their challenges by using premium quality food-grade colours in their products. High-quality food-grade colours come in various shades that do not leak, fade, or change during the manufacturing or storage of the medicines. Most of the pharmaceuticals manufacturing industry of Switzerland is located in Basel, Zurich, Lausanne, Lucerne, and Aargau. According to Statista, the revenue of the pharmaceutical market in Switzerland amounts to US$7.29 billion in 2025, and it is expected to grow annually with an annual growth rate of 9.24% and reach roughly $9.24 billion by 2030.

In the chocolate manufacturing industry of Switzerland, colour plays a crucial role. They make the chocolates appealing to customers, which attracts their attention, especially for women and children who are the prime audience for chocolate products. However, chocolate manufacturers in Switzerland often face some challenges in selecting the right colour for their products. They want premium quality colours that do not fade or change during the manufacturing and storage of the chocolates. Swiss chocolate manufacturers can overcome their challenges by using synthetic food colours in their products. These colours come in premium quality that maintains the stability and consistency of chocolate products for a long period of time. Synthetic food colours are safe for human consumption and approved by various governmental bodies around the world. Most of the chocolate manufacturing industries of Switzerland are located in Zurich, Geneva, Bern, Basel, and Baar. According to Statista, the revenue of the Swiss chocolate confectionery market is projected to generate approximately US$233.81 million in revenue, and it is expected to grow annually at a CAGR of 4.99% from 2025 to 2030.

Colour also plays a crucial role in the field of the animal feed manufacturing industry of Switzerland. They make the pet food appealing, which attracts the attention of animals and encourages them to eat properly and stay healthy. Colour improves the brand recognition of the feed in the market as well, which boosts the pet food sales. However, pet food manufacturers in Switzerland often face some challenges in selecting the right colour for their products. They want high-quality colours that do not fade or change over time. Swiss pet food manufacturers overcome their challenges by using high-quality synthetic food colours in their products. These colours are approved for use in pet foods and do not fade or change during the manufacturing and storage of the feed. Most of Switzerland's pet food manufacturing industries are located in Zurich, Aarau, Thun, Fribourg, and St. Gallen. According to Statista, the revenue of the Swiss pet food market amounts to $747.44 million in 2025, and is expected to grow annually by 1.93% CAGR through 2025 - 2030.

In Switzerland, people often have some cultural preference for certain colours. Manufacturers in Switzerland use colours strategically in their products to improve the sales and brand recognition of their products in the market. For example, red shades are commonly used in confectionery, fruit-flavoured beverages, jams, and sauces in Switzerland because the Swiss people associate red colour with the freshness, sweetness, and ripe fruits. Yellow and orange coloured products are widely used in the bakery, baked, cheese-based foods, desserts, and beverage powders, as these colour shades are preferred with warmth, richness, and natural ingredients among Swiss people. Likewise, blue shades are preferred in dairy products, beverages, and pharmaceutical-related foods, as they convey purity, reliability, and hygiene. By following these cultural preferences of colours in their products, manufacturers sell their products in the Swiss market and make profits.

Colours, whether they are synthetic or natural, must be approved by the governmental body of the country before being used in products. In Switzerland, the Federal Office for Food Safety and Veterinary Affairs is responsible for checking the quality of colours in food products. It ensures the quality and safety of colour in products by conducting inspections, sampling, testing, and enforcement actions, from time to time.

In the Swiss market, starting a new business is also a challenging task. Startup businesses compete with the brands that are already selling their products in the market. They have to maintain the visual appeal of their products because it plays a crucial role in attracting consumers. Swiss Startups can overcome their challenges by using high-quality synthetic food colours in their products. These colours come in a wide range of shades, allowing startups to choose a unique and different shade for their products that helps in brand recognition in the market. Synthetic food colours do not fade or change on products over time that maintaining the visual appeal of the product, which attracts the attention of customers and boosts the product sales.

If you are a manufacturer or startup business looking for high-quality food colour for your products, you can go with Ajanta Food Colours, a leading synthetic food colour manufacturing company with over 75 years of legacy. Ajanat Food Colours operates five advanced and eco-friendly manufacturing plants that fulfill the colour demands of its clients globally. Ajanta offers premium quality food colours at affordable prices that allow manufacturers to sell their products at competitive prices by ensuring their quality. Ajanta Food Colours is the best option for Swiss businesses, startups, and manufacturers who are looking for a high-quality colour solution for their products.

For the quality and safety of its colourants, Ajanta received various awards from India and also from other countries where Ajanta Food Colours exports its high-quality colourants. Some awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from the Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications.

To know more about Ajanta Food Colours and its colour range, or for any other information, please contact us today!