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Peru
Peru officially known as the Republic of Peru is the third largest country in the South American continent, renowned for its rich history, diverse culture, breathtaking landscapes, and its manufacturing industries. Peru shares its borders with Ecuador and Colombia to the north, Chile to the south, Brazil and Bolivia to the east, and the Pacific Ocean to the west. The Peruvian Amazon is the second-largest expanse of the Amazon, after the Brazilian, It covers nearly 60% of Peru’s landscape.

The manufacturing industry plays an important role in the country’s economy. In Peru, various manufacturing industries are situated including food and beverages, cosmetics, pharmaceuticals, animal feed, confectioneries, personal and home care products, and more. In the manufacturing of any product, there are various types of components are required to make the final product, and one of the most important components of them is colours. It provides the final look to the product and makes the product attractive and appealing to the consumers which helps in the marketing of the products and sales boost.

Colours are highly demanded in every industry of Peru and manufacturers want high-quality colors for their products. To fulfill the demand for the colours in the country, Peru imports colours from other countries as well some of the countries that mostly export colours to Peru include India, Germany, and Italy.

Peru Industries Where Colours Play a Vital Role

As mentioned, colours are required in various manufacturing industries for making products. Below, we discuss some key sectors where the demand for high-quality colors is particularly high.

Food and Beverages Industry

Peruvian food and beverage manufacturers face some challenges in selecting the right colours for their products. They require high-quality colours that provide a vibrant and appealing look to their food and beverage products and do not fade or change colours over time. Synthetic food colours are the best option to overcome all the problems of Peruvian food and beverage manufacturers. These colours come with lots of different high-quality colour shades that provide an attractive look to their products. Plus, these colours do not fade or change over time, increase product shelf life, and help establish product identity, thereby boosting sales. Colourant suppliers in Peru import high-quality colorants from other countries and sell them in the country, making a profit on each sale. Some of the suppliers sell the colourants under the brand name they bought colours from, while others create their own labells and sell the colorants under their brand name and create their market. In Peru, many companies establish their production facilities in the major cities due to their strategic location, transportation infrastructure, and access to a skilled workforce, some of the cities include Lima, Arequipa, Trujillo, Chiclayo, and Cusco. According to Statista, Peru's food market's revenue amounted to US$54.55bn in 2024 and is expected to grow annually by 5.44% (CAGR 2024-2028).

Cosmetics Industry

Cosmetic manufacturers in Peru face some challenges in selecting the right colour for their cosmetic and personal care products, such as lipsticks, mascaras, foundations, eyeshadows, nail polishes, and concealers. Colours play an important role in cosmetics, and that’s why manufacturers seek premium cosmetic pigments that provide a vibrant, appealing look to their products and do not change their colors over time. Synthetic cosmetic colours overcome all the color-related problems of cosmetic manufacturers in Peru by providing lots of different color shades that are of high quality and provide a vibrant and bright look to the cosmetic products and extend their shelf life. These bright and vibrant coloured products attract more consumers, which helps in product sales and creates a brand.

Pharmaceuticals Industry

Manufacturers of pharmaceutical products in Peru face some challenges in selecting the right colors for their products, such as tablets, capsules, syrups, drops, injectables, and more. They need high-quality colours that do not fade or change on their products, provide a bright look to the medicines, and comply with all the regulatory guidelines of the governmental bodies. Synthetic pharmaceutical colors overcome all the problems of Peruvian manufacturers, as these colours come into the market after fulfilling all the regulatory guidelines of the governmental bodies. These premium-quality medicine colors provide a vibrant and appealing look to the products, which helps in medicine differentiation and identification, lowers the risk of mistakes, and assists both patients and pharmacists. It also helps pharma manufacturers by making their products different from their competitors and aids in brand recognition, ultimately boosting product sales. In Peru, many big distributors import high-quality medicine colours from other countries in bulk quantities and at affordable prices, then sell them in the Peru market and make a profit on each sale. Some manufacturers distribute colors under the same brand name from which they bought colours, while others create their own labels and sell them under their branding. Most of the pharmaceutical manufacturing industries in Peru are located near the cities of Callao, Lima, Arequipa, Trujillo, and Cusco. The pharmaceutical industry of Peru is expected to generate a revenue of US$1,265.00 million in 2024. The market is projected to grow with an annual growth rate of 5.46% (CAGR 2024-2028), resulting in a market volume of US$1,565.00 million by 2028.

Chocolate Industry

Chocolate manufacturers in Peru face some challenges in the right selection of colours for their products. Colours play an important role in chocolate, and manufacturers seek colors that come with different color shades, providing a vibrant and attractive look to their chocolate products, and do not fade or change over time. Synthetic food-grade colours are the best solution to overcome these problems for Peru’s chocolate manufacturers. These colours provide a vibrant and appealing look to the products and come in lots of different high-quality shades that do not fade or change over time, expanding the shelf life of the product. By using these premium colors in their chocolate products, manufacturers create their product as a brand, helping them stand out in the competitive market and increase product sales. Merchants of colours in Peru import colourants from other countries and sell them in Peru to make a profit on every sale. Some merchants sell the colorants under the brand name from which they buy colours, while others create their own labels and sell under their branding. They also provide incentives and discounts to the manufacturers to attract them. Ajanta Food Colours is a trusted and reliable manufacturer of high-quality synthetic colours and offers its colors at affordable prices, which is why it is the first choice for color suppliers, distributors, merchants, and manufacturers in Peru. Most of the chocolate manufacturing industries in Peru are located in cities like Lima, Arequipa, Callao, Chiclayo, and Trujillo. According to Statista, the revenue of the confectionery market in Peru is projected to reach US$158.40 million in 2024, with an expected annual growth rate (CAGR 2024-2029) of 14.75%, resulting in a projected market volume of US$315.10 million by 2029.

Animal Feed Industry

Manufacturers of animal feed products in Peru face some challenges in selecting the right colors for their products. They need high-quality colours that provide an appealing and attractive look to their products and do not fade or change over time. Synthetic food colors overcome these problems for manufacturers, as these colours provide a vibrant and attractive look to the animal feed and do not change over time, increasing the product's shelf life. They also make the feed appealing to the animals, encouraging them to eat properly and stay healthy. By using high-quality and unique colour shades in their products, manufacturers differentiate their offerings in the competitive market, which helps in brand recognition and sales of the products. Peru's animal feed industry also contributes to the country’s economy by supporting the production of milk, meat, eggs, dairy products, and other animal-derived goods. Most of the animal feed industries are situated near the cities of Trujillo, Lima, Arequipa, and Callao. According to Statista, the revenue of the pet food market in Peru is expected to amount to US$0.39 billion in 2024, with an anticipated annual growth rate of 6.94% (CAGR 2024-2028).

Cultural Preferences of Colours in Peru

The people of Peru often have cultural favorites when it comes to certain colours, which influences manufacturers in Peru to use those colors in their products to increase sales in the market. For example, red and yellow colours in Peru are generally associated with energy and joy, making them ideal choices for use in food and beverage products. In the realm of chocolates, warm and rich brown colours are chosen to signify indulgence or luxury, and many Peruvians appreciate earthy tones. When we consider cosmetics manufacturers seeking trends and favorite colors for their cosmetic products, manufacturers in Peru are very mindful of cultural taste. They use high-quality synthetic colors in their products to make them more vibrant and appealing to customers and these colours also provide the advantage of lots of colour shades that allow manufacturers to use unique colours in their products which helps in brand recognition and boosts sales.

Regulatory Guidelines on Colours in the Peruvian Market

In Peru, the use of colors in products such as food and beverages, cosmetics, and pharmaceuticals is overseen by regulatory bodies. These guidelines ensure that the colours used in products are safe for human consumption and do not have any side effects. The National Agrarian Health Service (SENASA) is responsible for checking the quality of colours in food and beverage products, while the Directorate General of Medicines, Supplies, and Drugs (DIGEMID) checks the quality of colours in cosmetics and pharmaceutical products. Both of these bodies operate under Peru’s Ministry of Health (MINSA). Manufacturers in Peru have to follow all the guidelines set by these authorities to sell their products in the Peruvian market.

Starting a new business in Peru is not easy, startup companies face many difficulties when establishing their products in the market. These challenges include competing with existing brands, setting affordable pricing, and creating products different from competitors that help stand out and establish brand recognition. However, many of these hurdles can be overcome by using high-quality colours in their products. High-quality synthetic food-grade colours provide a vibrant and appealing look to products, attracting customers. By incorporating unique color shades, manufacturers differentiate their offerings from competitors, which helps in product recognition and boosting sales.

Ajanta Food Colours is a leading company in the colour manufacturing industry, with over 75+ years of legacy. Ajanta Food Colours offers a wide range of high-quality colors for various applications such as food and beverages, cosmetics, pharmaceuticals, animal feed, confectioneries, personal and home care products, and more. Ajanta Food Colours has received many awards and certificates from the Indian government as well as from the governments of the countries where the company exports its high-quality colourants. Some of the awards and certificates received by Ajanta Food Colours include The Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

Ajanta Food Colours exports its premium colours to many South American countries, including Brazil, Argentina, Colombia, Ecuador, and Peru. The company offers its high-quality colours at affordable prices with timely delivery, ensuring that colours are received when needed, thereby saving money. The company also provides personalized help and support, enhancing the customer experience. Ajanta Food Colours is committed to maintaining consistent product quality and performance, making it a reliable option for all. The company focuses on customer satisfaction and building loyalty, making Ajanta Food Colours the best option for Peruvian businessmen, startups, and manufacturers seeking high-quality colour solutions.

With a global presence and a proven track record of customer satisfaction, Ajnata Food Colours stands at the forefront of the synthetic food colouring manufacturing industry. To learn more about Ajanta Food Colours and its high-quality colourants, please visit the Ajanta Food Colours website.