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India's manufacturing sector is a key player in the economy, covering a wide range of industries like food and beverages, cosmetics, pharmaceuticals, animal feed, and more. It's become a global manufacturing hub, attracting investments from both local and international investors.

In recent years, there's been a boost in foreign direct investment (FDI) and government initiatives supporting manufacturing. This led to the establishment of many manufacturing units and industrial hubs across India. The "Make in India" campaign, initiated by the government, aims to promote local production and reduce reliance on imports. As a result, there's been significant growth and diversification in the manufacturing sector, adapting to meet global market demands.
Manufacturing involves assembling various components to create finished products, each serving a specific purpose. Among these components, one of the most significant is colour. They hold a pivotal position as they contribute substantially to the visual appeal and attractiveness of the product to potential customers.

Colours are crucial in manufacturing, not just for making products look good, but also for influencing consumer perceptions and purchase decisions. Colours convey brand identity, evoke emotions, and help products stand out in the market. Manufacturers carefully choose colours to match market trends, cultural preferences, and brand messages.

Indian Industries Where Colours Play a Vital Role

In various sectors across India, the strategic use of colours plays an important role in conveying messages, evoking emotions, shaping brand identity, and influencing consumer behavior. Let's explore some key industries where colours play a vital role.

Food and Beverage Industry

Indian manufacturers often face challenges when selecting the appropriate colours for their food and beverage products. These challenges stem from various factors such as ensuring quality, stability, and compliance with regulations. However, achieving the desired colour while maintaining stability and meeting regulatory requirements can be complex. To address this, manufacturers often turn to synthetic colours, which offer benefits such as consistency, versatility, and extended shelf life. Synthetic colours can help manufacturers achieve vibrant and attractive hues while ensuring product stability and longevity, ultimately boosting sales. Colours play an important role in food and beverage products as they influence consumers' perceptions of taste, freshness, and quality. The right colour can enhance the visual appeal of products, making them more enticing to potential buyers. In India, many suppliers purchase colourants from manufacturers in large quantities. They then sell them to different businesses that need them. Some suppliers use the same brand name as the manufacturers they bought from, while others use their own brand name for the colour and sell them. Major manufacturing hubs for food and beverages in India include regions like Maharashtra, Gujarat, Uttar Pradesh, and Tamil Nadu, where a significant portion of the industry is concentrated. The food and beverages industry in India generates substantial revenue, contributing significantly to the country's economy. Total revenue in the Food & Beverage market of India is US$13.49 million in 2022 and shows an annual growth rate of 14.94%, resulting in a projected market volume of US$30.75 million by 2027.

Cosmetics Industry

In the Indian cosmetics industry, manufacturers often struggle with selecting the perfect shades of colours for their products including lipsticks, eyeshadows, nail polish, foundations, etc. This challenge arises from various factors such as achieving the right colour tone, maintaining quality standards, ensuring stability, and meeting regulatory requirements. To address this issue, manufacturers use synthetic colours in their cosmetics products. Synthetic colours offer several benefits to cosmetics manufacturers, including a wider range of shades, better stability, and longer shelf life. Colours play an important role in cosmetics as they attract consumers and convey brand identity. A well-chosen cosmetic colour can enhance product appeal and influence the purchasing decisions of the customer. They also help in meeting regulatory standards more easily. Major manufacturing hubs for the cosmetics industry in India include Mumbai, Delhi, Gujarat, and Uttar Pradesh, where a significant portion of the country's cosmetics are produced. The cosmetics industry in India has been experiencing steady growth, with changing lifestyles and increasing awareness of personal grooming among consumers. In 2024, the revenue in India's cosmetics market is projected to reach US$6.45bn with an annual growth rate of 2.86% (CAGR 2024-2028).

Pharmaceuticals Industry

Choosing the right colours for pharmaceutical products in India is a challenging task. Pharmaceutical manufacturers have to ensure quality, stability, and compliance with regulations. Colours are not only for aesthetic purposes, but also for the identification, differentiation, and consistency of the products. To overcome these challenges, many pharmaceutical manufacturers prefer synthetic colours, which have advantages such as stability, variety, and customization. Synthetic colours also help create a distinctive brand identity and customer loyalty, which can increase sales. Synthetic colours are useful for preventing medical errors. They make it easier for pharmacists and patients to identify medicines by their colours. This can reduce the risk of confusion and mistakes when dispensing or taking the drugs. In India, many distributors buy colourants from large manufacturers and distribute them to pharmaceutical manufacturing companies. Some distributors retain the original brand name of the colourants, while others rebrand them under their own labels. The major centers of pharmaceutical manufacturing in India are Hyderabad, Mumbai, Bangalore, Ahmedabad, and Pune, where most of the industry's revenue is generated. As the pharmaceutical sector is a key contributor to India's economy, the effective use of colours is an important factor in enhancing product performance and industry growth. The pharmaceutical industry in India was worth around US$42 billion in 2021 and is projected to reach $130 billion by 2030. India is the world's largest supplier of generic medicines such as tablets, capsules, syrups, vaccines, etc., by volume, with a 20% share of global pharmaceutical exports.

Chocolate Industry

The colour of chocolates holds great importance for manufacturers in India. They have to deal with many problems when selecting the right colour for their chocolates like making sure the quality is good and the colour is stable over time, etc. Synthetic colours help them solve these problems. They make the colour consistent, reliable, and stable on the chocolates, which is important for the chocolate's appearance and customer satisfaction. Synthetic colours provide a vibrant and appealing look to chocolate products and make them more attractive and eye-catching. Their perfect and vibrant shade of colour appeals to customers, especially children, and women, and increases the sales of chocolate companies. Synthetic colours are also safe to eat, which gives peace of mind to parents and caregivers. In India, Colourant merchants source colourants from big colourant manufacturing companies at competitive prices. They sell these colourants to various industries such as food and beverages, cosmetics, and pharma, at higher rates, thus earning profits on each deal. Effective inventory management and quality customer service enable these merchants to boost sales and profitability. Ajanta Food Colours, a reputable manufacturer of food colourants in India, offers top-notch products at affordable prices, making it a preferred choice for many merchants and distributors. Most of the chocolate-making industries in India are in places like Maharashtra, Karnataka, Andhra Pradesh, Kerala, Gujarat, and Tamil Nadu, where they have access to the things they need, like raw materials, infrastructure, and a good business environment. The Indian chocolate market is growing rapidly and has a lot of potential for further expansion. According to a report, the market size was US$ 2.21 billion in 2024 and is projected to reach US$ 3.05 billion by 2029, with a compound annual growth rate (CAGR) of 6.64% during the forecast period (2024-2029).

Animal Feed Industry

Indian animal feed manufacturers face challenges in selecting suitable colours for their products, which is important for attracting customers and enhancing feed appearance. However, not all colours are good for animal feed due to concerns like quality, stability, and cost. Synthetic colours offer a solution to these issues. These artificial colours, chemically produced and designed for animal feed, have several advantages. They are properly tested and approved by regulatory authorities, ensuring adherence to quality standards. Synthetic colours seamlessly integrate with various feed ingredients without affecting their nutritional value. They exhibit stability and durability under different conditions, maintaining colour intensity and uniformity over time. Economical and effective, synthetic colours require minimal usage, reducing feed wastage. By utilizing synthetic colours, animal feed manufacturers can bolster sales, distinguish their products in the market, make a unique brand identity, attract customers, and boost product demand. Animal feed manufacturing is a growing industry in India, as there is a high demand for quality and affordable animal feed products for livestock, poultry, aquaculture, and pet sectors. Some of the major states where animal feed manufacturing industries are located in India are Punjab, Haryana, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, and Kerala. The Indian animal feed market size reached US$ 11.5 billion in 2022. Looking forward, the publisher expects the market to reach US$ 18.97billion Billion by 2028, exhibiting a CAGR of 8.7% during 2022-2028.

Cultural Preferences of Colours in India

Colour preferences in India are influenced by cultural, religious, and historical factors. Different colours have different meanings and associations for Indian consumers. For example, red is a colour of happiness, joy, and celebration, often worn by brides on their wedding day. It is also a colour of purity, life, and luck. On the other hand, people consider that blue is the colour of Krishna, a popular Hindu god, and a symbol of strength. Manufacturers who want to boost their sales in India should consider these colour preferences when designing their products. For instance, food and beverages that use red may appeal to customers who associate red with freshness and quality. Blue and brown chocolates may attract customers who associate these colours with richness and indulgence. Cosmetics that use saffron, a yellowish-orange hue, may appeal to customers who consider it a sacred colour. By understanding the cultural preferences of colours in India, manufacturers can create products that resonate with their target market and increase their product sales.

Regulatory Guidelines on Colours in the Indian Market

In India, regulatory guidelines on colours used in products like food, beverages, pharma, cosmetics, etc., are overseen by the Food Safety and Standards Authority of India (FSSAI). This governmental body ensures that the colours used are safe for consumption and adhere to established standards. By enforcing these guidelines, FSSAI helps protect consumers from potential health risks associated with harmful colours. Manufacturers need to comply with these regulations to ensure the safety and quality of their products. Adhering to FSSAI guidelines not only safeguards consumers but also builds trust in the products, enhancing their marketability.

For businesses who are looking for a stable, high-quality, and perfect shade of colours for their products in India, Ajanta Food Colours is the right choice for them. Ajanta Food Colours is an Indian company that has been selling colourants for over 75+ years and exporting them to 6 continents.

In India, many new startups are opening, and launching a new product in such a competitive environment is not easy. The owners need to differentiate their new products from the existing products in the market and attract customers' attention. One way to do that is by using the right colour and shade in their products. Ajanta Food Colours provides premium and high-quality colours that help startups in India to make their products appealing and stand out from the crowd. This enhances their product presence and boosts their sales.

Ajanta Food Colours, part of Ajanta Chemical Industries, is a top manufacturer of colourants. The company marketed its colourants, under the Ajanta Food Colours brand, catering to various sectors including food and beverages, pharmaceuticals, cosmetics, chocolates, animal feed, personal and home care, and beyond. With a commitment to quality and safety, our company holds several certifications including the FDA certificate, ISO 9001:2015 certificate, HACCP certificate, HALAL certificate, KOSHER certificate, and more.

Ajanta Food Colours is a leading provider of colour solutions for Indian businesses. The company delivers value and convenience to its customers by offering competitive prices and timely delivery. It also caters to specific customer needs by providing customized solutions and technical support. Ajanta Food Colours has a variety of applications such as lake colours, oil, and water-soluble dyes, organic and inorganic pigments, etc., that can be used for different purposes in the market. The company ensures consistent quality and performance in its products, making them reliable and trustworthy. Ajanta Food Colours aims to achieve customer satisfaction and loyalty by being a dependable partner for businesses that need premium and high-quality colour solutions in the Indian market.

Ajanta Colours has a global presence and a proven track record of customer satisfaction. To explore the comprehensive spectrum of colours offered by Ajanta Colours or for any other query, please contact us.