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India is a country which is located in the Asian Continent. It is the world’s most populated country famous for its culture, tradition, history, and diverse nation. The manufacturing sector of India plays an important role in its economy. Lots of big and small manufacturing industries such as food and beverages, pharmaceuticals, cosmetics, animal feed, confectioneries, personal and home care products, etc, are located in India. It is become a global manufacturing hub that attracts investors from all over the world.
In some past years, foreign direct investment (FDI) has increased in India and the government of India also supports the manufacturing industry. The government launched the Make in India campaign which helps local small manufacturers intending to reduce imports in the country. As a result, Indian manufacturers grow their business and expand it globally.
In the manufacturing sector, many elements are needed for a final product each of them plays an important role, in all the elements one of them is colour. It is the most important element that gives visual appeal to the products which attract customers. Colours also influence customers' preferences and buying decisions. It helps manufacturers a lot by making their products unique and stand out from the competitive market thereby boosting sales.
Indian Industries Where Colours Play a Vital Role
In India, colours play an important role in evoking emotions, and brand identity, influencing the behavior of consumers. Let's explore some industries where colours are important.
Food and Beverage Industry
Manufacturers of Food and beverage products in India face many problems in selecting the right colours for their products. Manufacturers want colours that are stable, vibrant, and of high quality. Synthetic food colours are the best solution for this problem as these colours come with lots of different vibrant and bright shades that are stable and of high quality. In the food and beverages industry colours are the most important element because they make the products attractive to customers which influences their buying decisions and consequently boosts sales. Most of the colour suppliers buy colours from big synthetic food colours manufacturers in India in bulk quantities and then resell these colours to businesses in India that need colours and they make a profit. Some of the Indian colour suppliers sell the colours with the same brand label of the company from the buy colours, but some of them create their labels and sell the colours under their brand name. In India, most of the food and beverages manufacturing industries are located in Maharashtra, Gujarat, Uttar Pradesh, and Tamil Nadu regions. The revenue of the food market in India amounted to US$997.30bn in 2024, and it is expected that it will grow annually by 7.96% (CAGR 2024-2028).
Cosmetics Industry
Indian cosmetic manufacturers face problems when selecting colours for their cosmetics products. As we know colours are used in all products of cosmetics whether it is lipstick, eyelashes, mascara, foundations, or concealer. Manufacturers want perfect shades of colours, stable colours, and also meet the regulatory guidelines. Synthetic food-grade colours are the best option for cosmetic manufacturers because these colours come in lots of different colour shades which are stable and approved by governmental bodies like the Food and Drug Administration (FDA) and the Food Safety and Standards Authority of India (FSSAI). Colour helps cosmetic manufacturers in many ways as they make the cosmetic product vibrant and bright which attracts customers, provides a unique colour to cosmetic products helps in standout products from the competitive market, and presents them as branded products which consequently boosts cosmetic sales. Most of the cosmetics manufacturing industries of India are located in India’s big states like Maharastra, Delhi, Gujarat and Uttar Pradesh. In the year 2024, the revenue of the cosmetics market of India is projected to reach US$6.45bn with an annual growth rate of 2.86% (CAGR 2024-2028).
Pharmaceuticals Industry
For the manufacturers of pharmaceutical products in India selecting the right colours is not easy. Manufacturers want colours that are of the best quality, stable, and meet regulatory guidelines. Synthetic food-grade colours solve this problem for Indian pharmaceutical manufacturers. These colours are of the best quality which provides good stability to pharma products and these colours come to the market after the approval of governmental bodies like the Food and Drug Administration (FDA) and the Food Safety and Standards Authority of India (FSSAI), etc. Synthetic food-grade colours provide many benefits to pharma manufacturers one of them is it gives lots of colour options to the manufacturer so they make the product different from their competitors and present their product as a brand. These colours make the medicines vibrant and bright which helps patients and pharmacists to easily identify the right medicines such as tablets, capsules, syrups, drops, or injectables which reduces the chance of errors. Most of the distributors purchase food colours from the best synthetic colorant manufacturers in India in bulk quantities and redistribute these to pharma manufacturers who want these colours and they make a profit on each sale. Some distributors sell the colours under the same brand name from they buy colours and some others create their own labels and sell the colours under their labels. Most of the pharmaceutical manufacturing industries of India are located in Hyderabad, Mumbai, Bangalore, Ahmedabad, and Pune regions. The pharmaceutical industry contributes most to the Indian economy, in the year 2024, the revenue of the pharma industry of India is projected to reach US$12.46bn with an annual growth rate of 6.33% (CAGR 2024-2028).
Chocolate Industry
Chocolate manufacturers in India face some problems in selecting the right colour for their products. Manufacturers want colours that are of good quality and stability which means colours do not fade or change over time. Synthetic food-grade colours solve this problem for chocolate manufacturers in India. These colours are of high quality and provide the best stability during and after the manufacturing process and it is important for the chocolates' good looks and customer satisfaction. These vibrant and bright colours increase product sales by making them appealing and attractive to customers, especially children, and women. These colours are also safe because it approved by governmental bodies like the Food and Drug Administration (FDA) and the Food Safety and Standards Authority of India (FSSAI), etc, which gives complete peace of mind to parents. In India colours merchants buy colours from big synthetic food-grade colour manufacturers and sell them to the companies. Some of the merchants sell colours under the brand name from which they buy colours and some others create their labels and sell colours under their labels at high prices and make a profit on each deal. Ajanta Food Colours is one of the leading synthetic food colours manufacturers in India that provides premium FDA-approved synthetic food-grade colours in India at affordable prices, which makes it the best choice for many merchants and distributors. Most of the chocolate manufacturing industries of India are located in Maharashtra, Karnataka, Andhra Pradesh, Kerala, Gujarat, and Tamil Nadu region. The revenue of the chocolate industry of India is expected to reach US$ 2.21 billion in the year 2024, with an annual growth rate of 6.64% (CAGR 2024-2028).
Animal Feed Industry
Animal feed manufacturers in India face many problems in selecting the right colour for their products. Problems like low colour quality and stability or high colour costs. Synthetic food-grade colours solve this problem and it becomes the most favorable to manufacturers. These high-quality colours provide the best stability to products during and after the manufacturing process which makes the product look good and attractive. Synthetic food-grade colours are more cost-effective than other food colour alternatives which help animal feed manufacturers to make their products affordable to consumers. Synthetic food-grade colours provide different colour shades that help manufacturers to make their products unique from others and stand out in the market. These colours are considered safe for the use of animal feed products because are approved by governmental bodies like FDA and ESSAU, etc. These colours provide a vibrant and attractive look to the animal feed so that the animals eat their feed properly and remain healthy. Plus, these colours also help in the identification of different types of animal feed like poultry, swine, or cattle. The Animal feed industry also supports the production of meat, dairy products, and other products that come from animals. Most of the animal feed manufacturing industries of India are located in Punjab, Haryana, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, and Kerala regions. In 2022, the revenue of the animal feed market of India was US$ 11.5 million with an annual growth rate of 8.7% (CAGR 2022-2028).
Cultural Preferences of Colours in India
Indian people are influenced by colours according to their cultural, religious, and historical factors. Different colours have different meanings for each person. For example, the people of India see red colour as the colour of happiness, joy, celebration which is worn by women of India at their weddings, on the other hand, Blue colour is the symbol of strength and is also known as the colour of Krishna who is a famous Hindi god. Manufacturers of India closely notice these consumer preferences of Indian people and use colours in their products. Indian manufacturers use red and yellow colours in their food products to attract customers because these colours are associated with freshness and quality. Manufacturers use blue and brown colours in mostly chocolate products these colours show richness. These colours understanding help manufacturers in boosting the sales of their products in the Indian market.
Regulatory Guidelines on Colours in the Indian Market
The use of synthetic food-grade colours in products like food and beverages, confectioneries, pharmaceuticals, cosmetics, animal feed, etc, is overseen by the Food Safety and Standards Authority of India (FSSAI). This is an Indian governmental body that checks the quality of colour in products before entering the market. This organization makes guidelines and rules and all manufacturers have to follow them. By following all the guidelines of FSSAI while making product manufacturers also gain the trust of the consumers.
For manufacturers and businessmen who want premium and stable colours with the option of different colour shades in India, Ajanta Chemical Industries is the best option for them. Ajanta Chemical Industries is an Indian company that has manufactured different types of food colours for the last 75+ years and sells its colours under the brand name of Ajanta Food Colours. The company also provides the option of colour customization for bulk quantities.
Ajanta Food Colours receives many awards and certificates from the Indian governmental bodies and the countries where they export its food colours. Some of the awards and certificates of Ajanta Food Colours include The Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.
Many new startups are opening in India but not all startups are successful. They face many problems in launching their product in the market one of them is competition. The companies that are already in the market do not allow their other competitors to enter the market easily. New startups need to make their products different from their competitors and attract customers so the customers are aware of their products. Ajanta Food Colours is the best solution for them. Startups use Ajanta's premium and vibrant colours in their products to make them stand out from the competitive market.
Ajanta Food Colours is a reliable and trusted partner of food colours for Indian businesses. The company offers the best quality of colourants at affordable prices with the advantage of timely delivery. Ajanta offers colours for a wide range of applications like food and beverages, confectioneries, pharmaceuticals, cosmetics, animal feed, sweets/mithai, personal and home care products, and more. Ajanta Food Colours is also known for customer satisfaction worldwide.
Ajanta Colours has a global presence and a proven track record of customer satisfaction. To know more about Ajanta Food Colours and their products or for any other query please visit www.ajantafoodcolours.com