Egypt

Egypt is a beautiful country that bridges Northeast Africa and Southeast Asia. The country is globally renowned for its rich cultural heritage, ancient civilization, and strategic geopolitical location. The Great Pyramids of Giza, the Sphinx, and the majestic Nile River are well-known tourist destinations of Egypt in the world for history lovers and global explorers.

In recent years, the Egyptian government has taken various steps for economic reforms, foreign investment, infrastructure, and industrial development, which have boosted the country’s economy rapidly. Manufacturing is a core pillar of Egypt’s economy, producing a wide range of goods from food, cosmetics, pharmaceuticals, to animal feed, which are consumed locally and are exported globally.

Various small and large components play a crucial role in the production of any product. Some help in their manufacturing, while others, like colour, improve the visual appeal of the product. Egyptian colour manufacturers prepare colours for use in products, but it's not sufficient to fulfill all the colours related demand of the country, for which they import colours from other countries, including India, China, South Africa, the United Kingdom, and the United Arab Emirates.

In Egypt, there are various manufacturing industries where colours play a crucial role. Colour gives an appealing final look to products. Here are some of the manufacturing industries where colour plays a crucial role.

In the Egyptian food and beverage manufacturing industry, colours play a crucial role. Colour makes the food products, including Confectionery, Baked Goods, Beverages, Dairy Products, Processed Foods, Meat, Seafood, Sauces, and Condiments appealing, which attracts the attention of consumers and boosts the product sales. However, Egyptian food manufacturers often face some challenges in selecting the right colour for their products. They want high-quality colour that provides a vibrant and appealing look to products and does not fade or change over time. Egyptian food manufacturers can overcome all the colour-related problems by using synthetic food colour in their products. Synthetic food colours offer the best stability and consistency to food products, which maintains their appearance during the manufacturing and storage of products. Most of the food and beverage manufacturing industries of Egypt are located near Cairo, Giza, Alexandria, Sharqia, and Qalyubia. According to Statista, the revenue of the Egyptian food market amounts to US$178.95 billion in 2025, and it is expected to grow annually by 8.98% (CAGR 2025-2030).

Colour plays a major role in the Egyptian cosmetic manufacturing industry. Colour makes cosmetic items like Lipsticks, Foundations, Eye-Lashes, and Blushers appealing, which boosts product sales. However, cosmetic manufacturers often face some challenges in selecting the right colour for their products. Egyptian cosmetic manufacturers can overcome their challenges by using high-quality synthetic pigments and dyes in their products. Synthetic cosmetic colours come in various colour shades that allow manufacturers to create a unique coloured product that increases brand recognition. Plus, these colours don't fade or change over time, which maintains the product's visual appeal for a long time. In Egypt, most of the cosmetics and personal care manufacturing industries are located near Cairo, 6th of October City, Tenth of Ramadan City, Port Said, and Damanhur. According to Statista, the revenue of the Egyptian Cosmetics market is projected to reach US$975.05 million in 2025, and it is expected to grow annually by 5.31% (CAGR 2025-2030).

In the Egyptian pharmaceutical manufacturing industry, colour plays an important role. Colour makes medicines like tablets, capsules, syrups, drops, and health supplements visually appealing, making it easy to identify the right medicines. However, Egyptian pharmaceutical manufacturers often face some challenges in selecting the right colour for their products. They want premium quality colours that do not spoil or bleed on products. Egyptian pharmaceutical manufacturers overcome their challenges by using synthetic food-grade colour in their products. These colours come in high-quality and do not spoil or bleed on medicines during their manufacturing and storage. Consistency in medicines also helps in brand recognition in the market. Most of the pharmaceutical manufacturing industries of Egypt are located near Cairo, Mahalla el-Kubra, Damanhur, Ismailia, and Suez. According to Statista, the revenue of the pharmaceutical market of Egypt is forecasted to reach US$1.59 billion in 2025, and it is expected to witness a steady annual growth rate (CAGR 2025-2030) of 6.45%, resulting in a market volume of US$2.18 billion by 2030.

Colour is a crucial component of the chocolate manufacturing industry. It makes the chocolate appealing and attractive, especially for children and women who are the prime consumers of chocolate products. However, chocolate manufacturers in Egypt often face challenges in selecting the right colour for their products. They want premium quality colours for their chocolate that maintain their stability and appearance. Egyptian chocolate manufacturers can overcome their problems by using premium synthetic food colour in their products. These colours give a vibrant and appealing look to chocolates while maintaining their consistency. These visually appealing chocolate attracts the attention of customers and boost sales. Most of the chocolate manufacturing industries of Egypt are located near Cairo, 6th of October City, Alexandria, Suez, and Damanhur. According to Statista, the revenue of the Confectionery market of Egypt is expected to amount to US$3.18 billion in 2025, and it is expected to grow annually by 5.84% (CAGR 2025-2030).

Colour also plays a crucial role in the field of animal feed manufacturing industry of Egypt. Colour makes the feed appealing to animals, which encourages them to eat properly and stay healthy. However, Egyptian pet food manufacturers often face some challenges in selecting the right colour for their products. They want high-quality pet food colour that maintains the consistency and appearance of the feed. Egyptian pet food manufacturers can overcome their challenges by using synthetic pet food colour in their product. These colours come in high-quality shades that do not fade or change over time, making the feed fresh for a long time. Most of the pet food manufacturing industries of Egypt are located near Cairo, 6th of October City, Suez, Ismailia, and Minya. According to Statista, the revenue of the Egyptian Pet Food manufacturing industry amounts to US$142.23 million in 2025, and it is expected to grow annually by 7.18% (CAGR 2025-2030).

In Egypt, cultural preferences for colours play a significant role in shaping consumer behaviour and can greatly influence product sales when used strategically. Egyptians traditionally associate specific colours with meaning and emotion, making it important for brands to align their colour choices with local sensitivities. For instance, green is considered sacred and symbolizes fertility, life, and prosperity, while gold and yellow tones are linked to wealth, power, and the legacy of ancient Egyptian royalty. Red represents energy and strength, often used to attract attention in food and beverage packaging. Blue, on the other hand, is seen as a calming colour and is associated with protection and spirituality. Brands that understand and apply these colour preferences are more likely to connect with their target market and stand out in Egypt’s competitive retail environment.

Colour, whether they are synthetic or natural, has been approved by the governmental body of the country. In Egypt, the National Food Safety Authority (NFSA) checks the quality of colour in food products, and the Egyptian Drug Authority (EDA) is responsible for cosmetics and pharmaceuticals. These governmental bodies also conduct inspection, sampling, testing, and enforcement actions from time to time to ensure the quality and safety of colours for human consumption.

Starting a new business in Egypt is also a challenging task. Many big companies already sell their products in the market and competing with these giants is not an easy we thought. Startup companies can overcome these challenges by using high-quality synthetic food colour in their products. Synthetic food colour comes in various colour shades that allow manufacturers to use different and unique colours in their product, which helps in brand recognition of the product in the market. These colours are of high quality and do not fade or change over time, making the product attractive and increasing sales.

In Egypt, many colour merchants, distributors, and traders import colours from other countries like India, China, and the United States, and sell them in Egypt at high prices. Some sell them with the same brand name as the colour they bought from, while others create their own labells and sell them under their branding. They bought colours from a trusted and reliable synthetic food colour manufacturer like Ajanta Food Colours, a globally recognized synthetic food colour manufacturer in India.

If you are looking for a high-quality synthetic food colour supplier, Ajanta Food Colour is the best option for you. Ajanta Food Colours offers a wide range of colours for various applications, including food, cosmetics, pharmaceuticals, and animal feed. The company received various awards and certificates for the quality and safety of their colourants such as the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from the Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

To know more about Ajanta Food Colours and its high-quality colours or for any other information, please contact us today!