Canada, a vast and diverse country in North America, is known for its natural beauty, high quality of life, and strong economy. Canada shares its land border with the United States of America and it is the longest border in the world. It has sea borders with the Atlantic Ocean to the east, the Pacific Ocean to the west, and the Arctic Ocean to the north.
In Canada's manufacturing industry, many components play a crucial role. Some components aid in manufacturing, while others enhance visual appeal, attracting consumers and boosting sales and brand recognition.
Canadian colour manufacturers prepare colours but they are not sufficient to fulfill all the colours related demands of the country for which Canadian manufacturers import colours from other countries as well. Some of the countries that export food colours to Canada include the United States of America, India, and Australia.
Canadian Industries Where Colours Play a Vital Role
Colours play an important role in various manufacturing industries of Canada, here are some of the manufacturing industries where colours play a vital role include
Food and Beverage Industry
In the Canadian food and beverage manufacturing industries colours play a crucial role. Colours make Canadian food visually appealing to consumers that attract their attention. However, Canadian food manufacturers often face some challenges in selecting the right colour for their products. They want high-quality food colours that are safe for human consumption and do not fade or change their colour over time. Canadian food manufacturers can solve their colour-related challenges by using synthetic food colours, which ensure stability, safety, and vibrant appeal. These colours are approved by various governmental bodies around the world including the Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), and the Food Safety and Standards Authority of India (FSSAI) which shows their safety for human consumption. Synthetic food colours do not fade or change on products making the products visually appealing for a long time and increasing product sales. Most of the Canadian food manufacturing industries are located near big cities like Toronto, Montreal, Vancouver, Calgary, Alberta, and Winnipeg. According to Statista, the revenue of the food market of Canada amounts to US$139.36 billion in 2025, and it is expected to grow annually by 5.59% (CAGR 2025-2030).
Cosmetic Industry
Colour is an important component of the Canadian cosmetics manufacturing industry. It gives an appealing and fun look to a range of cosmetics and personal care products that include lipsticks, foundations, eyelashes, mascaras, body lotions, and soaps. Still, manufacturers of cosmetic products in Canada often face some challenges in selecting the right colour for their products. Cosmetic manufacturers want stable and premium quality colours that make their cosmetic products visually appealing. Canadian cosmetic manufacturers can overcome all their problems by using synthetic food-grade colours in their cosmetic products. These colours provide an appealing look to products that attracts consumer’s attention and boost product sales. Most of the cosmetic manufacturing industries of Canada are situated in Toronto, Vancouver, Mississauga, Brampton, and Calgary. According to Statista, the revenue of the beauty and personal care market of Canada is projected to generate a revenue of US$9.10 billion in 2025, and it is expected to grow annually by 2.31% (CAGR 2025-2030).
Pharmaceutical Industry
In the pharmaceutical manufacturing industry, colours play an important role. Colour helps in the differentiation of medicines and reduces the chances of taking the wrong medicine. It makes medicines such as tablets, capsules, syrups, injectables, health supplements, etc., visually appealing which increases the brand recognition of medicine in the market and wins the consumer’s trust. However, Canadian pharmaceutical manufacturers often face some challenges in selecting the right colour for their products. Manufacturers want quality colours for their products that do not bleed or change on medicines. Synthetic food-grade colour is the right option to overcome all the challenges for Canadian pharmaceutical manufacturers. In Canada, many colour merchants, distributors, and traders import high-quality colour from other countries and sell them in Canada at high prices and get a profit on each sale. Some of them sell the colours under the same brand name as their bought colour, while others create their own branding and sell under their brand name. Most of the pharmaceutical manufacturing industries of Canada are located near Mississauga, Brampton, Vancouver, Winnipeg, and Calgary cities. According to Statista, the revenue of the pharmaceutical market of Canada is estimated to reach US$21.29 billion, and it is expected to grow at an annual growth rate of 4.87% from 2025 to 2029, resulting in a market volume of US$25.75bn by 2029.
Chocolate Industry
Colour is a vital part of the Canadian chocolate manufacturing industry. It makes the chocolate visually appealing to consumers, attracting their attention and boosting product sales. Still, Canadian chocolate manufacturers often face some challenges in selecting the right colour for their products. They want stable and premium quality colours that make their chocolate appealing for a long time. Synthetic food colour is the best option to overcome these challenges of Canadian chocolate manufacturers as these colours provide stability and consistency to chocolates while maintaining their vibrance on products. Most of the chocolate manufacturing industries in Canada are located in Toronto, Mississauga, Vancouver, Ottawa, and Calgary cities. According to Statista, the revenue of the chocolate confectionery market of Canada amounts to US$3.11 billion in 2025, and it is expected to grow annually by 4.91% (CAGR 2025-2030).
Animal Feed Industry
Colours also play an important role in the field of animal food manufacturing industry. They make the feed attractive for animals that encourange them to eat properly and stay healthy. Colours also help in the differentiation of various types of animal feeds including poultry, swine, or cattle. However, Canadian pet food manufacturers often face some challenges in selecting the right colour for their products. They want high-quality colours that do not fade or change over time, making the feed appealing for a long time. In this, synthetic food colours can be the best option for animal feed manufacturers in Canada, as these colours come in various stable colour shades that do not fade or change over time on products. Most of the animal feed manufacturing industry of Canada is located near big cities like Winnipeg, Regina, Calgary, Edmonton, and Saskatoon. According to Statista, the revenue of the Pet Food market amounts to US$4.04 billion in 2025, and it is expected to grow annually by 4.32% (CAGR 2025-2030).
Cultural Preferences of Colours in Canada
In Canada, some people have cultural preferences for certain colors, which influence their purchasing decisions. For example, Red and Yellow are the powerful colour in Canada that grabs the attraction of consumers, making them an ideal option for food products. In cosmetics or personal care products vibrant colours like red, orange, and brown, are required. On the other hand, warm and rich colours like browns, cream, and forest green are ideal options. Canadian manufacturers know these preferences very well and strategically use these colours in their products to increase their product sales and brand recognition.
Regulatory Guidelines on Colours in the Canadian Market
In Canada, Health Canada is the governmental body that is responsible for checking the quality and safety of colours in products for human consumption. It conduct inspections, sampling, testing, and enforcement actions from time to time to ensure the quality of colour in products.
Starting a new business in Canada is not as easy as we think. Manufacturers have to compete with the businesses that are already in the market and create space for their products. Canadian startups solve many of their problems by using high-quality synthetic food colours in their products. Synthetic food colours come in different colour shades that allow manufacturers to create a unique coloured product that attracts the attention of consumers and creates brand recognition in the market boosting product sales.
Canadian manufacturers or startups who are looking for high-quality synthetic food colours for their products can choose Ajanta Food Colours, a leading synthetic food colour manufacturer in India for all the colours related requirements. The company offers a wide range of high-quality food colours as well as food-grade colours for non-food applications like cosmetics, pharmaceuticals, and personal care products. For the quality and safety of their colourants, Ajanta Food Colours received various awards and certificates from India and from the other countries where Ajanta exports its high-quality colours.
To know more about the high-quality colours offered by Ajanta Food Colours or for any other information please contact us today!