Brazil

Brazil is the largest country in South America and the 5th largest country in the world in terms of land and population. Officially known as the Federative Republic of Brazil is famous for its natural beauty, beaches, and diverse culture. Brazil shares its land borders with 10 countries, including Argentina, Bolivia, Colombia, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, and Venezuela. It also shares a sea border with the Atlantic Ocean. 

In the Latin American region, Brazil is the largest economy, and globally it ranks in 11th position. In its economy, various small and large manufacturing industries play crucial roles that provide employment to millions of people. And in the manufacturing of any product, various components play a crucial role, some help in the manufacturing of the product while other provides an appealing and attractive look to the product, one of them is colour.

In Brazil, manufacturers prepare colours but they are not sufficient to fulfill all the colour demand of the country. To fulfill this gap and get profit, many Brazilian colour merchants, distributors, and traders import colours from other countries like India, China, and the U.S. and sell them in the country at high prices, and make a profit on each sale. Some sell the colourants, under the same brand name from which they bought colouants, while others create their own branding and sell them under their brand name.

In Brazil, colours are used in various food and non-food products. These colours play an important role in product sales and brand recognition. Some of the key Brazilian manufacturing industries where colours play a vital role include:

In the food and beverage industry of Brazil, colours play a crucial role by making the products appealing and attractive to consumers which increases product sales. Still, manufacturers of food and beverages in Brazil often face some challenges in selecting the right colour for their products. Manufacturers want high-quality food colours that come in different vibrant colour shades and do not fade or change on the product over time. Brazilian food and beverage manufacturers can overcome these challenges by using high-quality synthetic food colours in their products. These colours come in different appealing colour shades that allow manufacturers to make their products different from their competitors, helping in brand recognition and sales. In Brazil, most of the food and beverage manufacturing industries are located near big cities like São Paulo, Campinas, Belo Horizonte, Curitiba, Recife, and Porto Alegre. According to Statista, the revenue of the Brazilian food market in 2025 amounts to US$199.19 billion, and the market is expected to grow annually by 6.29% (CAGR 2025-2030).

Colours are the most important element of the Brazilian cosmetics manufacturing industry. It provides an attractive and fun look to various cosmetic and personal care products such as lipsticks, foundations, eyelashes, mascara, body lotions, and more. However, Brazilian cosmetic manufacturers often face some challenges in selecting the right colour. Manufacturers want vibrant colours for their products that do not fade or change. They overcome these challenges by using synthetic cosmetic colours in their products. These vibrant coloured pigments provide an appealing look to the cosmetics that help in product sales and brand recognition. Most of the cosmetics manufacturing industries of Brazil are located in São Paulo, Rio de Janeiro, Campinas, Belo Horizonte, Curitiba, and São José dos Campos cities. According to Statista, the revenue of the Beauty and Personal Care market of Brazil amounts to US$28.16 billion in 2025, and it is expected to experience an annual growth rate of 4.86% (CAGR 2025-2030).

In the Brazilian pharmaceutical industry, colours play a vital role. It helps in the differentiation of medicines such as tablets, capsules, syrups, and supplements which reduces the chances of taking the wrong medicines. Still, pharmaceutical manufacturers in Brazil often face some challenges in selecting the right colour for their products. Manufacturers want high-quality colours that provide an appealing look to the products and do not change over time. Brazilian pharmaceutical manufacturers can overcome these challenges by using synthetic food-grade colours in their products. Synthetic food-grade colours come in different vibrant colour shades that differentiate the medicines and provide stability to the medicines during manufacturing and storage. Most of the Brazilian pharmaceutical manufacturing industries are located near São Paulo, Rio de Janeiro, Campinas and Belo Horizonte cities. According to Statista, the revenue of the pharmaceutical market of Brazil is projected to reach US$21.30 billion, and it is growing at an annual rate of 5.13% (CAGR 2025-2030), resulting in a market volume of US$27.36 billion by 2030.

Colour plays a crucial role in the Brazilian chocolate industry. It provides an appealing and fun look to chocolates that attract consumers’ attention which helps in product sales and brand recognition. Even so, chocolate manufacturers in Brazil often face some challenges in selecting the right colour for their products. Manufacturers want high-quality, vibrant colours that do not fade on chocolates over time. Synthetic food colours can overcome these challenges for Brazilian chocolate manufacturers. These colours come in various high-quality colour shades that allow manufacturers to create unique coloured products and help them stand out in the competitive market. Most of the chocolate manufacturing industries in Brazil are located near São Paulo, Rio de Janeiro, Campinas, Belém and Recife cities. According to Statista, the revenue of the confectionery market in Brazil is expected to be US$12.36 billion in 2025, and it is expected to grow annually by 4.10% (CAGR 2025-2030).

In the Animal Feed industry of Brazil, colour plays an important role in many ways. Colours make feed appealing for animals so they feed properly and stay healthy. It helps in the differentiation of animal feeds such as poultry, swine, and cattle. However, animal feed manufacturers in Brazil often face some challenges in selecting the right colour for their products. Manufacturers want quality colours that provide an appealing look to feed and do not fade over time. Synthetic food colours can be the best option to overcome these challenges of Brazilian animal feed manufacturers as these colours come in high-quality that makes the product appealing and attractive which helps in sales and brand recognition. Most of the animal feed manufacturing industries of Brazil are located in São Paulo, Ribeirão Preto, Campinas and Maringá. According to Statista, the revenue of the Pet Food market amounts to US$7.46 billion in 2025, and the market is expected to grow annually by 7.90% (CAGR 2025-2030).

Brazilian people often have some cultural favorites for certain colours. Manufacturers of Brazil know this very well and use those colours strategically in their products to increase sales. For example, bright and vibrant colours like yellow, red, and orange reflect the energy and excitement in Brazil making them an ideal choice for food products. For cosmetics products bright and vibrant colours like red, brown, and gold are the best options for various skin tones in Brazil. Natural and calming colours like white, blue, and green are often associated with trust and safety which makes them a perfect option for pharmaceutical products. Manufacturers tailor their products according to these cultural preferences of colours and ensures that they resonate well with local consumers in Brazil.

In Brazil, the use of colours in products, whether they are synthetic or natural, is mandatory to be approved by its government body. The Brazilian Health Regulatory Agency (Agência Nacional de Vigilância Sanitária) is the body of Brazil that checks the quality and safety of colours for human consumption in products. ANVISA establishes regulations and standards for colours and conducts inspections, sampling, testing, and enforcement actions from time to time. Manufacturers must follow all the regulatory standards set by the ANVISA to sell their products without any legal actions.

Starting a new business in Brazil is not an easy task. Startups have to face lots of challenges and compete with the businesses that are already established in the market. Many of the problems of Startups can be solved by using high-quality synthetic food colours in their products. These colours come in various shades that allow startups to create unique coloured products, helping in brand recognition and standing out in the competitive market which ultimately increases sales.

If you are a manufacturer or startup business and seeking high-quality synthetic food colours that help your product to stand out in the competitive market and increase sales and brand recognition so you can go with Ajanta Food Colours, a global leader in the synthetic food colours manufacturing industry with over 75 years of legacy. The company operates 5 advanced, and eco-friendly manufacturing plants in India that fulfill the colour demands of its clients globally.

For the quality of its supra range of colourants and clients satisfaction, Ajanta Food Colours received various awards and certificates from the Indian governmental bodies as well as from the countries where it exports its high-quality food colours. Some of the awards and certificates received by Ajanta Food Colours include The Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

To know more about Ajanta Food Colours and its high-quality colourants, or for any other information, please contact us today!