ORANGE RED

Orange Red Colour is a synthetic food dye that gives an appealing and vibrant look to the products. This colour has come in powder, granular, and liquid forms, which makes it a preferred option for use in a wide range of food and non-food applications. The orange-red colour makes the product appealing to consumers that attracts their attention and boosts product sales and brand recognition in the market.

The discovery of synthetic orange-red colours dates back to the mid-20th century. At that time, synthetic food colours became very popular because they gave a vibrant and appealing look to products and did not fade or change their colours over time, which is not possible with natural food colours that manufacturers had used from ancient times. In the 1970s, manufacturers used this colour in various food products such as confectionery, baked goods, beverages, and more. Later, manufacturers started using orange-red colour in some non-food applications such as cosmetics and pharmaceuticals. Today, orange-red is the top choice for manufacturers around the world for their products.

Orange-red colour finds extensive applications across various manufacturing industries. In the food and beverages manufacturing industry, orange-red colour is used for candies, ice creams, fruit drinks, jellies, and sauces. In cosmetics and personal care products, it is used in lipsticks, blushes, soaps, and nail polishes. In the pharmaceuticals manufacturing industry, orange-red colour is used in tablets, capsules, health supplements, and syrups to make them differentiable, which reduces the chances of taking the wrong medicines. These vibrant-coloured medicines also increase brand recognition in the market and gain consumers’ trust.

Using low-quality orange-red colours in products, especially at the commercial level where the product’s appeal and brand image play a crucial role in product sales, can pose a significant challenge for manufacturers. Inferior quality colours fade or change on products over time, making the product look ugly. These colourants often contain impurities that lead to some health-related issues for consumers. These colours do not fulfill all the regulatory standards set by governmental bodies and face legal challenges that lead to product bans or product recalls from the market, which damages the image of the brand and consumer trust.

Synthetic orange-red colour are approved by various governmental bodies for use in food, cosmetics, and pharmaceutical products around the world. Such bodies include the US FDA (Food and Drug Administration) in the United States, EFSA (European Food Safety Authority) in the European Union, and FSSAI (Food Safety and Standards Authority of India) in India. Manufacturers should follow all the regulatory guidelines set by these governmental bodies to sell in the local market or export them to international markets without any legal problems.

Ajanta Food Colours is a leading synthetic orange-red food colour manufacturer in India and also provides a wide range of food colours as well as food-grade colours for some non-food applications such as cosmetics and pharmaceuticals. All the colours offered by Ajanta Food Colours are of high quality and approved by various governmental bodies around the world. For quality and client satisfaction, Ajanta received various awards and certifications from the Indian governmental body and from the countries where Ajanta exports its high-quality, US FDA-approved colours.

Some of the awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others. These awards and certificates show the expertise and over 75 years of legacy of Ajanta Food Colours in the field of synthetic food colours manufacturing industry.

High-quality orange-red colours will make the product look good, hence sales of the product and branding in a tough market. Food colours that are of good quality and meet safe standards accepted globally enable manufacturers to extend their reach in the international market. Orange-red colour is brought to you by Ajanta Food Colours, your reliable and trusted partner for synthetic colours, who brings you premium quality, different shades to cater to diverse needs across industries. With the years of experience and commitment to quality of colours here at Ajanta Food Colours, we help your products speak up in crowded markets, get noticed by customers, and drive sales.