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Synthetic Food Colour - Grape Purple

Synthetic grape purple is a vibrant, eye-catching hue and an important colour in synthetic food colours used in many products. This colour is designed to mimic the natural purple colour that is found in the skin of the grapes. This synthetic dye comes in both liquid and powder forms which makes it versatile to use in various applications. This synthetic dye provides a vibrant and appealing look to the products that attracts consumers and boosts product sales.

History of the Grape Purple Colour

The journey of synthetic grape colour began in the mid-20th century. Food colour manufacturers created this dye by mixing two synthetic dyes - Purple and Red. At that time, this synthetic colour was used in confectionery items like grape-flavored candies and was used in some drinks. But later in the 1950s, the demand for this dye grew on a commercial level. Manufacturers started to use this synthetic grape-purple dye globally in the fields of food, cosmetics, and pharmaceuticals because this synthetic dye provides a vibrant and stable final look to the products which helps in brand recognition and sales increase.

Applications of Grape Purple Colour

Synthetic Grape Purple dye is used extensively in a wide range of products. In the food industry, this dye is a popular choice of manufacturers for colouring candies, beverages, ice creams, and baked goods. In the field of cosmetics where vibrant and stable colours play a significant role, this synthetic dye is used in lipsticks, eyeshadows, nail polishes, and other items. Additionally, the dye finds applications in pharmaceuticals, helping to create attractive and easily distinguishable pills and syrups. Its stability and consistency make it a reliable choice for any product requiring a striking purple shade.

Drawbacks of Using Low-Quality Grape Purple Colour

Low-quality synthetic food colours including Grape Purple have significant challenges, especially at the commercial level. These poorly formulated colours lead to various issues like uneven colouring, faded products, and health risks which damage the brand reputation and decrease the trust of the customers in products. Manufacturers should use high-quality colours in their products which helps them to create appealing and attractive products, helping in brand recognition and boosting product sales.

Regulatory Compliance on Grape Purple Colour

Today, the use of synthetic grape purple is regulated by various governmental bodies worldwide. These regulatory bodies check the quality and safety of the colourants and approve them for use in products. In the United States of America, the Food and Drugs Administration (FDA),  the European Food Safety Authority (EFSA) in Europe, the Food Safety and Standards Authority of India (FSSAI) in India, the National Health Commission (NHC) in China and the Ministry of Health, Labour and Welfare (MHLW) in Japan oversees the approval and regulations on synthetic dye that are used in many products such as food, cosmetics, and pharmaceuticals.

Ajanta Food Colours stands out as a leading player in the field of synthetic food colour manufacturing industries. Ajanta offers high-quality synthetic grape purple colours that are safe for human consumption, meeting all the regulatory standards set by governmental bodies. The company uses the latest technology and equipment that help them to provide the supra quality colours to the manufacturers and fulfill the colourant demand on a global level. These machinery includes ICO OES to detect heavy metals in raw materials and finished goods, high-performance liquid chromatography for organic impurities, UV spectrometry to analyze pigment content and strength, absorbance curves of colours, thin-layer chromatography, vacuum ovens for LOD tests, humidity detection in products, and colour matching machines along with other instruments for complete testing of the raw materials and colours.

Ajanta Food Colours received various awards and certificates from the Indian governmental bodies as well as from the countries where Ajanta exports its high-quality colours. These awards and certificates include The Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.


Synthetic Grape Purple has been a favorable colour for manufacturers for a long time and they use them in a wide range of products such as food, cosmetics, pharmaceuticals, and more. Ajanta Food Colours has established itself as the premier provider and manufacturer of these dyes, offering top-notch Synthetic Grape Purple that meets the highest quality standards. By choosing Ajanta Food Colours, manufacturers can be confident in the performance and safety of their products, ultimately leading to greater consumer satisfaction, trust, and sales increase.

To know more about Ajanta Food Colours, its high-quality colourants, or for any other questions, please contact us.