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Synthetic Food Colour - Allura Red AC Dye

Allura Red AC also known as FD&C Red 40 is a vibrant red dye and it is an important colour in the synthetic food colours manufacturing industry. This dye provides a consistent and intense red colour to products and is also known for its excellent solubility in water. It comes in powder and granular forms, making it versatile for various applications such as food, cosmetics, and pharmaceuticals.

History of the Allura Red AC Dye

Allura Red AC, chemically known as disodium 2-hydroxy-1-(2-methoxy-5-methyl-4-sulfonato-phenylazo) naphthalene-6-sulfonate, was first introduced in the 1970s. This dye was developed as a safer alternative to red dyes that manufacturers used previously. It quickly gained acceptance for its stability and vibrant hue. By the late 20th century this dye was used in various manufacturing industries, especially in products like beverages, candies, and baked goods.

Applications of Allura Red AC Dye

Allura Red AC is a popular dye and is used by manufacturers in various applications. This vibrant and appealing hue provides an attractive look to the products which gains the consumer's attraction and helps in growing the product's sales. In the food and beverages industry, this dye has a special space and is used in various products like soft drinks, candies, gelatin desserts, sauces, and more. When we talk pharmaceuticals this dye is used in syrups, tablets, and capsules to enhance their appearance. It also helps in the differentiation of the medicines which reduces the chances of taking the wrong medicines. Plus, Allura Red AC is used in animal feed products to differentiate them such as in poultry, swine, cattle, etc., it also helps the manufacturers in product recognition to the customers.

Drawbacks of Using Low-Quality Allura Red AC Dye

Using low-quality colours on a commercial level can lead to several problems. These poor-quality colours provide inconsistent colours to the products which look faded. These colours might contain harmful impurities which pose health risks to the customers. Also, they do not fulfill all the safety standards properly which can result in product recalls and legal repercussions. These things damage the brand's reputation and reduce the consumer's trust in the product.

Regulatory Compliance on Allura Red AC Dye

Synthetic food colours including Allura Red AC need approval before using in the products. Every country has its own governmental bodies that check the quality and safety of colours for human consumption and give approval. These governmental bodies include the U.S. Food and Drugs Administration in the United States, the Food Safety Authority of India in India, the European Food Safety Authority (EFSA) in Europe, and more. Ajanta Food Colours is a Synthetic food colour manufacturing company in India that provides high-quality colours including Allura Red AC. At Ajanta Food Colours, we provide colours that meet international standards and regulations.

We ensure safety and reliability for our clients which is why we use advanced and high-quality machinery in our manufacturing plants. These machineries include ICO OES to detect heavy metals in raw materials and finished goods, high-performance liquid chromatography for organic impurities, UV spectrometry to analyze pigment content and strength, absorbance curves of colours, thin-layer chromatography, vacuum ovens for LOD tests, humidity detection in products, and colour matching machines along with other instruments for complete testing of the raw materials and colours.

We received various awards and certificates for the quality of our colours. Our company’s received awards and certificates include The Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.


Synthetic food colours, including Allura Red AC Dye, have been used by manufacturers for a long time to create vibrant and appealing products. Over time, governments worldwide have established regulatory standards to ensure the safety of these colours for human consumption. By adhering to these standards, manufacturers can produce and sell their products without concerns about safety. Ajanta Food Colours, an Indian synthetic food colour manufacturing company, offers a wide range of colours for various applications, including food, beverages, cosmetics, pharmaceuticals, animal feed, personal and home care products, and more. Our vibrant and appealing colours come in numerous shades, enabling manufacturers to create unique and eye-catching products that stand out in the competitive market, thereby boosting sales. By using Ajanta Food Colours' high-quality products, manufacturers can ensure compliance with all regulatory standards, avoiding any legal issues. Additionally, our colours are approved by many governmental bodies worldwide, allowing manufacturers to export their products to international markets and increase their profitability.

If you are a manufacturer who is looking for high-quality FDA-approved synthetic food colours for your products, you can rely on Ajnata Food Colours for a convenient and reliable colour partner. To know more about Ajanta Food Colours and its colourants, or for any other information please contact us today!